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Nike Vision Has Partnered With Transitions Optical, Inc. To Introduce New Nike MAX Transitions

May 4th, 2012

Nike Vision has partnered with Transitions Optical, Inc. to introduce new Nike® MAX Transitions® adaptive sunglasses! Available in two styles and two lens colors, the new Nike® MAX Transitions® adaptive sunglasses respond to changing light while maintaining true to Nike’s advanced, sports performance engineering.

Color Science
Color adds to the advance functionality of the lens and depending on lighting situations, colors can enhance vision. Nike® MAX Transitions® adaptive sunglasses offers two specific tints, engineered precisely to enhance the visual details of the natural environment encountered during specific sports and activities.

Nike MAX Transitions/Golf Tint. The violet color is designed to improve the contour recognition on the greens and increase ball pop.

Nike MAX Transitions/Outdoor Tint. The green color brightens the shadows, increases contrast and enhances the visual spectrum in natural environments – like hiking and trails.

Innovation In Fit
Nike MAX Transitions sunglasses are available in two of Nike’s most popular sunglass styles, the Show X2 and SQ.

Show X2. Nike’s advanced technology allows Show X2 to deliver grip, stability and comfort. Feature adjustable temples and an adjustable ventilated nose, the sunglass offers the highest level of stability and reduces fogging.

SQ. Inspired by the innovative design of the Nike SQ golf clubs, SQ provides wide coverage with minimal visual interference.

In addition to Show X2 and SQ, which are engineered to meet the highest expectations of sport performance, the Nike MAX Transitions lens is also offered as an accessory lens in styles Skylon Ace, Skylon Ace Pro and Show X2 Pro. All of which are polycarbonate material and, like all Nike and Transitions lenses, block 100 percent of UV rays.

 

About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com

About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

About Transitions Optical
Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and performance sunglasses and sun lenses, designed to provide a visual advantage during specific outdoor activities. Transitions® lenses are clear indoors and continuously adapt outdoors to changing light, bringing out the best in everything you see. The Transitions® performance sunwear line includes partnerships with other best-in-class brands to create sunglasses that adapt to changing light to improve depth perception, clarify color and increase contrast.

For more information, visit Transitionssunwear.com or Transitions.com, or contact Transitions Optical Customer Service at 800-848-1506 (United States) or 877-254-2590 (Canada).


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Essilor’s Airwear “Breit Eyes” Facebook Photo Contest Grand Prize Winner

March 12th, 2012

Jack Zeblisky with his original, autographed sketch by Mary Engelbreit

Airwear®, Essilor’s lighter, safer and greener brand of polycarbonate lenses, and iconic artist and healthy vision advocate Mary Engelbreit presented Michele Zeblisky of Northwood, N.H., grand prize winner of the “Breit Eyes” Facebook photo contest, with an original, autographed sketch in the likeness of her 11-year-old son, Jack, as well as a tour of Engelbreit’s St. Louis studio and a $200 general use gift card.

Fans of Airwear Lenses on Facebook may recall Essilor and Engelbreit asked parents to visit the page to enter the “Breit Eyes” contest last September. By submitting a photo of their child being “lighter, safer or greener” – the key benefits of Airwear lenses – while wearing glasses, parents had a chance to win one-of-a-kind prizes from Engelbreit. One lucky grand prize winner, Zeblisky, received an original sketch by Engelbreit in the likeness of the child in the winning photo plus a trip to tour Engelbreit’s St. Louis studio and a $200 gift card. One runner up, Anna Caudill of Franklin, Tenn., received a collection of Ann Estelle children’s books authored and signed by Engelbreit.

Like her most beloved and bespectacled character, Ann Estelle, Engelbreit herself got glasses as a young girl and attributes her beginning in art to being able to see details of the world around her clearly for the first time. Engelbreit, who is now presbyopic, is an advocate for healthy vision and yearly eye exams.

“It was a pleasure to meet the Zeblisky family and present them with their very own original sketch of a bespectacled young Jack,” said Engelbreit. “The “Breit Eyes” contest has enabled me to combine my two greatest passions – advocacy for healthy vision and art – and I’ve truly enjoyed working with Airwear as they continue their efforts to promote seeing the world more clearly through a lens that is lighter, safer and greener.”

“Essilor is pleased to have a partner in Mary Engelbreit, an iconic and admired artist, through her support for Airwear lenses and participation in the “Breit Eyes” contest,” said Carl Bracy, senior vice president of marketing and new business, Essilor of America. “We look forward to continuing this relationship in the future.”

Airwear lenses are thinner, lighter and more impact-resistant than standard plastic lenses while providing 100 percent UV protection. Airwear lenses are also made using environmentally conscious practices in packaging, water consumption and manufacturing waste re-use. To learn more about Airwear’s commitment to producing lighter, safer and greener eyewear for adults and children, visit LighterSaferGreener.com.

For more information about Airwear lenses, visit Facebook.com/AirwearLenses or LighterSaferGreener.com. For more information about Mary Engelbreit, visit MaryEngelbreit.com or Facebook.com/MaryEngelbreit.

 

About Airwear
Airwear lenses provide a unique combination of benefits for active lifestyles through superior comfort and performance, including lightness, durability, impact- and scratch-resistance, and improved cosmetic appearance, while providing 100 percent UV protection. The lenses are available for single vision and progressive prescriptions, and are compatible with the world?s most trusted vision brands such as Varilux®, Crizal®, Xperio®, DEFINITY® and Transitions®. For more information, visit http://www.airwear.com.

About Essilor
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the Varilux®, Crizal®, Thin&Lite®, Xperio® and DEFINITY® and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eye care professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, S.A., a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).

Varilux, Crizal, Xperio, DEFINITY, and Airwear are registered trademarks of Essilor International. Thin&Lite is a registered trademark and Four Eyes Pride is a trademark of Essilor of America, Inc.


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New Nike MAX Transitions Adaptive Sunglasses

March 7th, 2012

Nike Vision and Transitions Optical, Inc. showcased new Nike® MAX Transitions® adaptive sunglasses at the PGA Merchandise Show. Available in two colors, the lenses are responsive to changing light and specifically engineered for sport performance including golf, hiking and trail running.

“Quite simply – these sunglasses are a game changer,” said Grady Lenski, global director, Transitions Sunwear. “By combining the best-in-class brand leadership of Nike with Transitions adaptive sun lenses, athletes and sport enthusiasts now have another important piece of equipment to help them up their game.”

“Eyewear is a key piece of Nike’s incredible repertoire of equipment to help athletes perform their best,” said Steve Tripi, marketing manager – global, Nike Vision and Marchon Eyewear. “With Transitions Optical’s advanced photochromic lens technology and Nike Vision’s patented Nike MAX Optics, patented engineered tints – such as Max Golf Tint and Max Outdoor Tint – these are the new must-haves for anyone wanting to see sport better, without having to think about it.”

Color Science

It can seem cosmetic, but color is actually one of the most important considerations in the function of a lens. In different lighting situations, certain colors enhance vision better than others. Nike MAX Transitions sunglasses feature two patented tints, engineered precisely to enhance the visual details of the natural environment encountered during specific sports and activities.

  • Nike MAX Transitions/Golf Tint – a violet color designed to improve contour recognition on the greens and increase ball pop.

  • Nike MAX Transitions/Outdoor Tint – a green color that brightens the shadows, increases contrast and enhances the visual spectrum in natural environments – like hiking and trails.

Innovation In Lens Technology

Transitions Optical has a 20+ year history of innovation in photochromic lens technology. Industry pioneers in the development of adaptive eyewear; they were the first to engineer adaptive sun lenses for specific sports and activities. Adaptive lenses are a must-have for athletes in outdoor sports and activities. The smallest variation in lighting can affect vision and impact performance. With Nike MAX Transitions sunglasses, wearers will have optimal vision at all times – regardless of the lighting conditions – cloudy, sunny, early morning, high noon – or in between.

Innovation In Fit

Nike MAX Transitions sunglasses are available in several popular Nike styles:

  • The Show X2 style is designed to deliver grip, stability and comfort. They feature adjustable temples and an adjustable ventilated nose for stability. They offer reduced fogging and are ideal for baseball and training, golf, tennis and cycling.

  • The SQ frames are inspired by the design of the Nike SQ golf clubs. They provide wide coverage with minimal visual interference and are ideal for golf and training.

The Nike MAX Transitions lens, available through all Nike retail locations in March, will also be offered as an accessory lens for the Skylon Ace, Skylon Ace Pro and Show X2 Pro. All of the Nike Transitions lenses are polycarbonate material and, like all Nike and Transitions lenses, block 100 percent of UV rays.

 

About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.

About Transitions Optical
Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and performance sunglasses and sun lenses, designed to provide a visual advantage during specific outdoor activities. Transitions® lenses are clear indoors and continuously adapt outdoors to changing light, bringing out the best in everything you see. The Transitions® performance sunwear line includes partnerships with other best-in-class brands to create sunglasses that adapt to changing light to improve depth perception, clarify color and increase contrast.

www.nikevision.com | www.transitions.com


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Seiko Optical Extends Its Free-Form Product Offering With New SEIKO Surmount Ws

December 15th, 2011

Seiko Optical Products of America, the pioneer and global leader in digital ophthalmic lens technology, extends its free-form product offering with new SEIKO Surmount Ws (Wide & Short), 100% internal free-form progressive lenses.

Mike Rybacki, Senior Vice President of Sales & Marketing stated, “SEIKO Surmount Wide & Short is a new addition to our vast free-form product line, the most advanced in the U.S. market, and the first to incorporate recently patented technology in internal free-form design. This new technology places a complex convex surface onto the concave side of the lens. This lets us use lower base curves than ever before, creating much flatter, more cosmetically appealing lenses.”

New SEIKO Surmount Ws is a hard design progressive lens offering a 42% wider reading area with clear distance vision to the periphery. Mr. Rybacki continued, “Progressive lens wearers who rely heavily on their eyewear for near vision tasks will find SEIKO Surmount Ws lenses easy to wear and use. This advanced design features an automatic variable inset of the corridor and reading areas based on patient distance Rx and PD. ECP’s can also specify the patient’s preferred reading distance to ensure exact optical alignment for the widest intermediate and reading areas possible. Surmount lenses also use advanced aspheric compensation to optimize the Rx for the as-worn position, and multi-polar astigmatic correction that corrects for oblique astigmatism, increasing wearer comfort by reducing the need for head movements.”

Mr. Rybacki concluded, “Seiko Surmount and Surmount Ws lenses are available in 1.50 plastic, Trivex®, polycarbonate, 1.60, 1.67, and 1.74 high index materials. Polarized and Transitions® lenses are also available in select materials.

For complete information on all of Seiko’s lens products, please visit our website at www.seikoeyewear.com or call Seiko Optical Products of America, Inc. at 1-800-235-5367.”

About Seiko
Seiko Optical is the world leader in the design and manufacture of free-form progressive lens products as well as free form and conventional high-index single vision lenses. Seiko introduced the first soft design progressive lenses in 1984 and the first 100% back surface progressive lenses in 1997, and holds numerous patents for lens design technology. Seiko continues to lead the industry with Seiko Internal Free-Form progressive lenses. Manufactured to the highest standards in the industry, all Seiko products provide the wearer with the best measure of quality and value. For more information please visit www.seikoeyewear.com


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Seiko Announces Surmount Free-Form Lens Now Available In Additional Materials

December 7th, 2011

Seiko Optical Products, the global leader in digital ophthalmic lens technology, announces their Surmount Internal Free-Form lens is now available in 1.50 plastic and 1.59 polycarbonate materials.

Mike Rybacki, Senior Vice President of Sales & Marketing stated, “Seiko Surmount is the first lens in the U.S. market to incorporate recently patented advancements in internal free-form design (No. 7,341,344). This new technology allows the lab to process convex curves on the concave side of the lens, which means that Surmount lenses can be produced on lower base curves than traditional back-surface free-form designs, resulting in much flatter, more cosmetically appealing lenses, especially in high Plus Rx’s. Surmount lenses are currently available from select independent optical laboratories in Trivex, as well as in 1.60, 1.67 and 1.74 materials. We are pleased to extend the availability to include 1.50 plastic and 1.59 polycarbonate materials.”

Surmount availability in 1.50 includes polarized (gray and brown) lenses and gray and brown Transitions VI lenses. Surmount polycarbonate availability includes polarized, Transitions® VI, Transitions XTRActive™ and SEIKO Sportswear Transitions SOLFX™ lenses.

Mr. Rybacki concluded, “The extended availability of SEIKO Surmount lenses in 1.50 and polycarbonate give eyecare professionals an even greater range of options to provide customized solutions for their patient’s eyewear needs.”

For complete information on all of Seiko’s lens products, please visit our website at www.seikoeyewear.com or call Seiko Optical Products of America, Inc. at 800-235-5367.


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Bell Transitions SOLFX Face Shield Runner Up “Best New Product of the Year”

November 7th, 2011

The Bell® Transitions® SOLFX™ face shield was recently named ‘Runner Up’ in the Best New Product of the Year category within MOTORCYCLIST Magazine’s 2011 Motorcycle of the Year (MOTY) Awards. The MOTY Award winners were featured in the September issue of MOTORCYCLIST and recognize the year’s best in motorcycling.

MOTORCYCLIST describes the Bell Transitions SOLFX face shield as a “photochromic
wonder” and mentions that they’ve “tried other products, but none work as well or are as durable.”

“The Transitions SOLFX face shield has continued to receive widespread coverage and positive consumer reviews since it launch in 2010,” said Grady Lenski, global director, sunwear, Transitions Optical. “This recognition confirms that we are generating interest in the category by showing how wearers can benefit from clear to dark photochromic technology.”

The shields are currently available from Bell Helmets, a leading manufacturer of safety helmets for auto racing, motorcycling and bicycling. The Bell Transitions SOLFX shields are virtually clear in low light and at night, and they quickly and automatically darken and adapt, becoming as dark in bright sunlight. Like all Transitions Optical products, Bell Transitions SOLFX shields block 100 percent of UVA and UVB rays.

transitions.com | bellpowersports.com

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Optical Laboratories Association Reveals 2011 Awards of Excellence Nominees

August 22nd, 2011

OLA announced the list of final nominees for the 2011 Awards of Excellence.

“OLA believes it is important to recognize the Ophthalmic Industry suppliers who have made an outstanding contribution to the laboratory community and allied professions,” said Jon Jacobs, OLA President. “This year we also celebrate the 25th Anniversary for the esteemed Awards of Excellence.”

As the longest running product recognition program offered by the laboratory industry, the Award of Excellence recognizes the products, and manufacturers of those products, that demonstrate excellence in the industry. Awards are given in 14 categories for products currently sold to and through surfacing labs.

“The nomination alone is high praise for each of these products,” said Mike Francesconi, OLA President Elect. “Recipients tell us that winning the Award adds credibility to their products and increases their sales.”

The final list of Award Nominees is attached. This begins the “campaign” phase of the program, where each Final Nominee company can “lobby” their customers for their votes. OLA Members will review the nominated products during August and cast their votes beginning in September. Every OLA lab member will be sent a ballot in early September, and each company has one vote to cast for their choice. Ultimately, OLA members determine the Award winners. Final winners will be announced on Friday, September 23 during an evening reception in the OLA Lounge within the exhibit hall at International Vision Expo West in Las Vegas.

www.ola-labs.org

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Tool Educates Employees on Their Risk for Vision-Related Issues

August 4th, 2011

Encouraging employees to take advantage of their vision benefit to promote eye health and optimal sight, Transitions Optical, Inc. has introduced an individual version of the Healthy Sight Calculator. The free, online tool allows users to calculate their risk for eye-related diseases and vision problems, and how much they could save – in time, money and sight – with the right vision care and vision wear through their vision benefit. Results vary based on the user’s age, gender and ethnicity, all of which impact risk for vision problems and health issues that can affect the eyes. The new tool can be used by employers to educate their workforce, or accessed directly by consumers at HealthySightCalculator.org.

“Most consumers miss the full picture of what the benefit can do for them – regular eye exams for early detection of eye and overall health problems, an up-to-date prescription to maintain productivity day-to-day, and eyewear features like UV and glare protection to preserve and enhance vision,” said Pat Huot, director of managed vision care, Transitions Optical. “The calculator helps tell the story of what you could be missing if you don’t care for your sight. It’s a powerful way to motivate more people to use their vision benefit and get the care they need.”

Transitions Optical developed the Healthy Sight Calculator with a team of experts through its Healthy Sight Working for You initiative, which aims to raise awareness about the value of eye care and eyewear available through a vision benefit. Contributors to the Healthy Sight Calculator include Kovin Naidoo, O.D., M.P.H., Ph.D., International Centre for Eyecare Education; Robert Pariseau, CLU, CEBS, Benefits Solutions Group; and Vincent Young, M.D., chairman, Division of Ophthalmology at Albert Einstein Medical Center.

How It Works

The Healthy Sight Calculator takes visitors along a path, helping them understand their individual risk and potential savings, while providing education along the way. Visitors to the calculator can watch a video setting up the importance of caring for their vision, or can skip immediately to entering their demographic information, including age, gender and ethnicity. With each selection, the calculator provides details on how their demographics impact their risk. Users are also asked to enter whether they have health insurance, because the calculator considers this when determining how much the individual could pay out-of-pocket in medical costs for different eye- and overall-health issues.

The calculator then provides an overview of the user’s risk for 11 vision-related issues in
three categories, showing where the user is at higher risk than the national average. Issues
covered include:

  • Vision Problems (Trouble Seeing Up-Close, Trouble Seeing Far Away, Eyestrain
    and Fatigue, Severe Headaches From Light and Glare)

  • Eye Diseases (Cataracts, Diabetic Retinopathy, Elevated Intraocular Pressure, Glaucoma, Macular Degeneration)

  • Overall Health (Pre-diabetes, Undiagnosed High Blood Pressure)

Sections specific to vision problems, eye disease and overall health delve more deeply into risk rates and associated costs – in time and money – that could be avoided for different issues with earlier and proper care. Users can click on each vision issue for more information, including helpful videos narrated by Dr. Young and interactive “vision loss” simulations that show what they would miss seeing if facing that issue.

The Healthy Sight Calculator then provides a summary of individual results, and offers a customized recommendation for next steps based on each person’s results. The summary can be printed out and shared with that person’s eyecare professional. While some recommendations are specific to certain conditions, all users are encouraged to find out what’s covered by their vision plan and to visit their eyecare professional. The calculator indicates that plans should include comprehensive, yearly eye exams and coverage of or discounts on lens enhancements (like photochromic Transitions® lenses and anti-reflective coatings) to enhance and protect vision.

“The vision wear side of the vision benefit is often underestimated in terms of what it can do for an individual from a savings perspective,” said Huot. “For example, research shows that employees could save as much as 15 minutes per day by avoiding eye focusing problems. The calculator shares what savings would be possible if you could gain back this time simply by wearing the right eyewear to reduce eyestrain and fatigue.”

The individual version of the Healthy Sight Calculator complements a version for HR professionals that assesses savings and return-on-investment possible for an entire workforce through a premium vision benefit. The HR professional version of the calculator can be found at HealthySightWorkingForYou.org/calculator.

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Transitions Optical Joins IndyCar Sponsor Lineup

June 28th, 2011

Transitions Optical, Inc. announced its new IndyCar sponsorship of Penske Racing’s Ryan Briscoe. Team Penske’s #6 car was shown in its new livery for the first time at the June 19th Milwaukee Mile 225.

“Our adaptive lens technology is a perfect match for the changing light conditions drivers – and fans – experience during an IndyCar race,” said Brian Hauser, general manager, U.S. and Canada, Transitions Optical. “With margins of victory in the tenths of a second, sharp, clear vision can be the difference between a win and second place.”

Transitions Optical is the worldwide leader in photochromic technology, developing products which automatically adapt level of darkness as light changes, providing visual comfort and UV protection in all light conditions. The company offers a family of products, including everyday prescription lenses which are designed to be worn indoors and darken outdoors, and prescription and non-prescription performance sun lenses and face shields for outdoor activities.

On the racetrack, the Penske team is currently testing Transitions® SOLFX™ face shields – non-prescription shields that use advanced photochromic technology which automatically shifts in changing light conditions to provide drivers comfort and enhanced visual performance.

Off the track, Ryan Briscoe is wearing Transitions® XTRActive™ lenses, everyday prescription lenses which change from a comfortable tint indoors to very dark outdoors, and darken moderately behind the windshield of a car. Briscoe is also wearing Drivewear® Transitions® SOLFX™ sun lenses, designed specifically to enhance visual performance while driving. These lenses change color and degree of darkness behind the windshield to improve contrast and comfort, reduce glare and excess visible light, and optimize the driving experience.

“Already, I’ve noticed a difference in the quality of my vision when wearing the Transitions SOLFX face shield,” said Helio Castroneves. “The automatically-adjusting shield literally does the work for my eyes – making it easier for me to concentrate on other aspects of my race. It’s such innovative technology that I’m excited to be wearing Drivewear® Transitions® SOLFX™ sun lenses off the track as well.”

“We’ve already successfully shown how photochromic technology can be applied to sports like golf and cycling,” added Hauser, referencing the company’s title sponsorship of the Transitions Championship®, an official PGA TOUR® event and sponsorship of Team Garmin-Cervélo, a professional cycling team. “Improved visual performance can help provide an edge in personal performance.”

Dr. Larry Lampert, sports vision expert and optometric consultant to Transitions Optical, has worked extensively with professional athletes from the PGA TOUR, the LPGA, NFL and MLB. “I can tell you that understanding the connection between vision and sports can positively impact your skills and greatly help improve your game,” he said. “Thinking about your eyes is especially important when participating in outdoor activities and sports. Adaptive lenses that adjust to changing light conditions outdoors while blocking 100 percent of harmful UV rays help protect the health of your eyes for a lifetime.”

Following the June 19th Milwaukee Mile 225, Transitions Optical’s newest sponsorship has generated coverage within high-profile online and print consumer auto racing media outlets, including WhoWon.com, Auto Racing Daily, AutoRacing1.com and Motorsport.com.

www.transitions.com

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Transitions Championship: PGA Tour Golf Event That Focuses On The Importance Of Healthy Vision

March 2nd, 2011


Transitions Optical, The Copperheads and Innisbrook Resort announced details of Transitions Championship, the week-long PGA Tour golf event that focuses on the importance of healthy vision and the critical role vision plays in sports performance and a healthy lifestyle.

The Transitions Championship will kick off with the “Think About Your Eyes Family Walk” benefiting Prevent Blindness Florida on Sunday, March 13, during which participants will have the opportunity to walk the course the pros play and enjoy a family BBQ and entertainment for families with children by Radio Disney.

New to tournament week this year is the renaming of the former “Live Your Vision Pavilion” to the “Think About Your Eyes Pavilion,” based on Transitions’ affiliation with the Foundation for Eye Health Awareness and its “Think About Your Eyes” campaign. The pavilion, which will offer information, education and hands-on experiences, including sports-vision demonstrations, meet and greets with the pros, health and wellness screenings and more, will be located behind the 18th green in an area called the “Healthy Sight Village.”

Other activities within the Healthy Sight Village include the “LensCrafters Kids’ Zone,” featuring complimentary vision screenings and entertainment for children, free books and read-alouds with mobile literacy unit “Bess the Book Bus” tours of a mobile eye exam clinic called “Eyenstein,” created by Transitions and VSP Vision Care, and the “Competitive Advantage” area developed by Nike, Transitions and VSP, where attendees will learn about the impact on vision and putting and have the opportunity to receive putting makeovers, tips and participate in putting drills.

Oakley will again host its “Rolling O” golf experience as well as an Oakley Pro-Am for local club professionals on Tuesday, March 15 on the Island Course at Innisbrook Resort. Callaway will have a presence within the Healthy Sight Village and will offer demos and sales opportunities for Neox Transitions SolFx in Callaway eyewear, and will showcase the new Callaway Razr driver.

“The cornerstone of our event and entire tournament week this year continues to revolve around the importance of healthy sight and its tie to an overall healthy lifestyle,” said Dave Cole, chief operating officer, Transitions Optical.

Transitions Optical said the tournament will benefit over 100 local Tampa Bay area charities. The tournament has made a charitable contribution of more than $25 million in the last 34 years. In addition to the charitable impact, the tournament has contributed more than $19 million to the local economy.

transitionschampionship.com

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