The Kenmark Group, through a license with PEI Licensing, Inc. (a wholly owned subsidiary of Perry Ellis International, NASDAQ: PERY), confirmed that it will launch Original Penguin Eyewear and Sunwear at Vision Expo West in Las Vegas, September 22–24.
Original Penguin Eyewear is reinventing retro with a variety of mid-century shapes invigorated with modern design elements. With 18 vintage-inspired ophthalmic and 5 sun styles for men ages 18–35, Original Penguin Eyewear is proving true the familiar adage: What’s old is new again.
The collection includes both plastics and metals in retro takes on black, gunmetal and tortoise. Frames feature distinctive design elements such as keyhole bridges, metal plaque accents and vintage shapes reminiscent of the Rat Pack era.
“Original Penguin adds a fresh layer to Kenmark’s portfolio of men’s brands,” said Jason Wehlage, Kenmark Product Designer. “The collection is specifically for the guy whose confidence allows him to set his own standard for what’s cool.”
Each frame is accompanied by a distressed brown saddle case lined in midcentury blue flocking, in keeping with the Original Penguin look and feel. Original Penguin Eyewear and Sunwear will be distributed through optical retailers in the U.S and abroad. Original Penguin retail sunglasses, releasing in Spring 2012, will be available at Original Penguin store locations.
About Original Penguin
In 1955, Minneapolis-based Munsingwear – an underwear and military supply company – ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America – an ORIGINAL PENGUIN®. Original Penguin by Munsingwear has grown into a complete lifestyle brand creating classic sportswear apparel and accessory collections for men, women and boys who love great style and smart clothing. Currently, Original Penguin has 10 brick-and-mortar locations across the United States and an additional 24 internationally.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The Company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear and men’s and women’s swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®, Cubavera®, Centro®, Solero®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Axis®, Tricots St. Raphael®, Gotcha®, Girl Star®, MCD®, John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist®, Farah®, Anchor Blue® and Miller’s Outpost®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Pierre Cardin® for men’s sportswear, Nike® and Jag® for swimwear, and Callaway®, TOP-FLITE®, PGA TOUR® and Champions Tour® for golf apparel.
About Kenmark Group
Kenmark Group, an employee-owned company, designs, markets and distributes eyewear and sunwear to optical professionals primarily through exclusive licenses, private label and house collections worldwide. The Sunwear Division oversees the design, production and distribution for the retail sunwear category for specialty sunglass stores and top-tier department stores. The Kenmark Group works in collaboration with top fashion designers and iconic brands including: Vera Wang, Jhane Barnes, kensie, Dana Buchman, Original Penguin, Lilly Pulitzer and Cynthia Rowley. Branded collections from Kenmark include: Thalia, República, Timex, Wolverine and house collections.