Posts Tagged ‘vision’

Diabetes Veterans May Show Ways To Prevent Vision Complications

April 14th, 2011

Diabetes Affects the Retina

Over time, diabetes can wreak havoc on the body’s eyes, cardiovascular system, kidneys and nerves. A major study by Joslin Diabetes Center researchers, however, has found that some people who have survived diabetes for many decades exhibit remarkably few complications—a discovery that points toward the presence of protective factors that guard against the disease’s effects.

The scientists studied 351 participants in the Joslin 50-Year Medalist study, which examines people who have lived with type 1 diabetes for 50 years or more. Among this population, 43% are free from advanced diabetic eye complications, 87% from kidney disease, 39% from nerve disease and 52% from cardiovascular disease.

The surprising numbers of Medalists without complications “are strong evidence that protective molecular, physiologic or genetic mechanisms, in these fortunate individuals, fight against the toxic effects of high blood sugars over many decades,” says Jennifer Sun, M.D., first author on the paper published in Diabetes Care.

As a group, the Joslin Medalists are very careful about controlling their blood glucose levels. However, within a reasonable range of glucose control, the study found that freedom from complications does not appear to correlate with how well these unique people controlled the blood sugar levels that go awry in diabetes. This conclusion differs from results shown in every other major recent study of diabetes management.

Clues to this protection may be found in analyses of a family of proteins called advanced glycation end products (AGEs), which are increased by high blood sugar levels. In the study, subjects who exhibited two specific AGEs were more than seven times as likely to have any complication. But this study also demonstrated for the first time that a combination of two other AGEs is associated with protection against eye disease.

Additionally, the researchers found a group of Medalists, followed at Joslin’s Beetham Eye Institute, whose diabetic eye complications stabilized after 17 years at a mild stage rather than continuing to worsen as expected. This finding again indicated that protective factors are present in this group.

The Joslin Medalist study has gathered data on more than 600 people and is running a broad series of investigations into what guards so many of them from complications.

Moreover, these diabetes veterans can provide other important lessons, as Dr. Sun points out.

“Insights from the Medalist Study are great motivators for patients who have just been diagnosed with diabetes or are early in the disease, particularly younger kids and adolescents,” she says. “We can tell these patients that we encourage them to control their blood sugars and get their recommended diabetes care, because they can live many decades with excellent vision and the chance to avoid other severe complications.”

joslin.org

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Food for Thought: Ending Free Services

July 26th, 2010

What do the following things all have in common?

    Replacing a missing temple screw

    Replacing a missing eye-wire screw

    A hinge repair

    Conducting a vision screening

    An eyeglass case

    Tinting a pair of old lenses

    Darkening a pair of tinted lenses

    Lightening a pair of tinted lenses

    Restringing a semi-rimless frame

    Adjusting a pair or two of eyeglasses

    Dispensing a trial contact lens or two

    Opening a for-sale box of CLs to provide a lens or two

    Tightening a screw

    Stripping a defective AR coating

    Cleaning a pair of eyeglasses

    Providing a replacement temple from your parts drawer

    Replacing nose pads that have turned green

    Replacing worn temple tips

    Making a lens or two, due to a doctor’s change of Rx

    Making a lens or two, due to a doctor’s change of Rx for the second time

    Making a lens or two, due to a doctor’s change of Rx for the third time


Take a good look at the above list of twenty-one things. Ask yourself the following question: What do those twenty-one, optically related products and services have in common? Give up? What they all have in common is that over the course of my thirty-year optical career, I or one of my colleagues has provided these products or services to a client (and even a non-client) free of charge. What is a “non-client” you might ask. Consider the following scenario. Perhaps it will sound familiar.

It is a busy Saturday morning as you work your way through the customers in your dispensary. You approach the next person and say, “Good morning. How may I help you?”

The man replies, “I sure hope you can. I was walking through the mall and my left arm fell off! Can you fix it?” You smile as you consider exactly what he just said as you assess the situation.

“Looks like you just need a screw…give me a second.” You go to your backroom, and a second turns into several minutes as you search for the proper size screw. You are having a little trouble finding one that fits – seems like the threads are stripped. You grab a nut and bolt, reattach the arm, snip the bolt, and file its sharp end. You notice his other “arm” is loose, so you tighten it. You spray the lenses with eyeglass cleaner and wipe them dry. You return to the retail area of the dispensary, and discover the man has sat down at one of your dispensing tables, and you notice Mrs. Williams (who ordered a $650 pair the other day) has arrived to pick up her glasses. She is forced to stand and wait since all your dispensing chairs are occupied. You hand the gentleman his newly repaired glasses and say, “Here you go.”

As he thanks you and places them on his head, he says they’re a little loose and asks if you would be so kind as to tighten them. Of course, you say, as you crank up your $350 frame warmer. You heat his zyl frame and your fingers work their optical magic. You once again spray them with some cleaner, grab a few more Kim-Wipes and make sure his glasses are sparkling clean. You place them on his head, do a cursory check behind the ears and ask if they feel comfortable. The whole thing from meet and greet to complete has taken about six-and-a-half minutes. Apparently feeling somewhat obliged, the man says, “Thank you so much. That feels perfect now. You really got me out of a pickle. How much do I owe you?”

“Oh not a thing,” you enthusiastically respond, “Glad to be of service. Maybe the next time you need some eyeglasses or contact lenses you’ll think of us here at Acme Optical.”

“Sure will keep it in mind…thanks again.” The man, who lives in Bangor, Maine and is vacationing in sunny Florida, gets up to leave. You will never see him again. Sound familiar? Perhaps it’s déjà vu?

If I had to guess, similar scenes play out across this country literally close to a million times every single day. It serves no purpose to rehash how and why our profession has evolved (or perhaps more accurately, devolved) into one that gives away so many goods and services, and so much time for absolutely no reward. I for one am a bit sick of it, and would challenge you to name of any other profession – retail, medical, professional, blue-collar, white-collar – that conducts itself in a similar fashion, or tell me why we should.

Imagine you pulled into a Chevron station across town and you told the proprietor that you thought you were low on oil. By the way, you would have discovered that yourself, I doubt he would have checked. Can you imagine him saying, here…have a quart or two…it’s on the house…and before you go, let me check you tire pressure and clean your windshield too! Money? Of course not, he did it all for free. As you pulled out, he said, “Thanks a lot. Next time you need some gas be sure to make it Chevron.” Yeah, right. How ‘bout one more?

You’re on a cross-country driving vacation, and you pull into Dr. Frank Del Sandro’s chiropractic clinic in Erie, Pennsylvania. After all, it was the first one you came across as your back started hurting. When you enter his office and are asked if you have an appointment, you say no, but you’re back is really hurting, and your chiropractor is 1,500 miles away. Can you help me out? Sure! Come on back here, let me see what the problem is. Push…pull…crack…crack…crack. Thanks, doc. What do I owe you? Nothing, you say! Gee thanks a lot. What a country!

Look, I know I’m just ranting here a bit, but while there are so many things I love about being an Eye Care Professional, I HATE the fact that we give so much stuff away for free. I HATE it! I know that most other ECPs hate it too. How do I know? I know because they bemoan it to me as I teach CE hours all across our country. I also know, however, that I cannot be the only ECP in my county, for example, that charges for adjustments, minor repairs, etc. It would take an almost 100%, industry wide, unified move to accomplish that; and that’s never going to happen.

There is however, a point to this rant. I do believe we are at a crossroad in our profession, and if we do not recognize it right now, five or ten years from now, that list of twenty-one things will double to forty-two. If we do not decide right now, uniformly and with resolve how to stop it, the list will double by simply inserting the words “that were purchased on the Internet” somewhere in each sentence.

At a session at Vision Expo, I heard an industry spokesperson claim that in 2009, of all the prescription eyeglasses purchased in the United States, 14% were purchased on the Internet; 14%! I about fell over in my chair.

In my humble opinion, we should ALL absolutely refuse to get involved with servicing, repairing, adjusting, or even touching a pair of eyeglasses that were purchased without the total involvement of an eye care professional from the start of the process…period…never…not even for compensation. If we were all united in this approach, within a few years the word would spread, and patients would begin to realize that whatever little money they thought they were saving by ordering a personalized, medical device over the internet, was money thrown away. We would then see Internet sales dwindle to nothing.

But I fear this is just one optician’s fantasy. Why? Because as I type this editorial, 37,000 feet in the air somewhere between Tampa and Philadelphia, some ECP five miles below me is servicing a pair of eyeglasses that were purchased on the Internet…replacing a screw…restringing a frame…making an adjustment…and the last two words that will leave that dispenser’s mouth will be…sadly…”no charge.”

by Anthony Record, ABO/NCLE, RDO
ecpmag.com

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Uninsured Musicians Get Free Vision Checks and Eyeglasses

July 23rd, 2010

The newest group to come to the aid of Austin’s uninsured musicians is Prevent Blindness Texas, which offered free vision exams and vouchers for prescription glasses on June 12, 2010.

About 200 Austin musicians were selected to receive the services through the Health Alliance for Austin Musicians, a nonprofit that offers care to 1,300 Austin musicians. This was the first vision screening for the musicians and future screenings are possible, according to Carolyn Schwarz, executive director of HAAM.

“We filled it really quickly because there’s a pent-up demand,” Schwarz said.

Musicians were surveyed and requested the service. “Some of them wear glasses that are just taped together,” said Jill McGuckin, a spokeswoman for HAAM.

With help from local eye-care professionals, the exams and vouchers were provided to HAAM members at Eye Physicians of Austin.

Alejandro Escovedo performing at the 2009 HAAM Benefit Day at Whole Foods in Austin, Texas.

“We are grateful for the generous support of local Austin eye care professionals such as Dr. George Thorne of Eye Physicians of Austin, Robert Wong, M.D., and many other ophthalmologists, optometrists, technicians and volunteers who donated their time to provide free eye exams on June 12,” said Debbie Goss, president and CEO of Prevent Blindness Texas, in a written statement. “We also thank our optical center partners from OneSight and the Luxottica Group.”

HAAM provides access to free and reduced-cost health cost to musicians through the Seton Family of Hospitals, St. David’s Foundation, the SIMS Foundation and Estes Audiology. The health care organizations donate that care, the cost of which is supplemented by donations and fundraisers, including the annual HAAM Benefit Day in which participating businesses contribute 5 percent of the day’s proceeds to HAAM.

This year’s HAAM Benefit Day — the fifth annual — is Sept. 21.

by Mary Ann Roser
statesman.com
preventblindness.org

FDA Approves First Implantable Miniature Telescope to Improve Sight of AMD Patients

July 19th, 2010

The U.S. Food and Drug Administration announced it has approved the Implantable Miniature Telescope (IMT) to improve vision in some patients with end-stage age-related macular degeneration (AMD).

Surgically implanted in one eye, the IMT is a small telescope that replaces the natural lens and provides an image that has been magnified more than two times.

AMD, a condition that mainly affects older people, damages the center of the retina (macula) and results in a loss of vision in the center of the visual field. About 8 million people in the United States have AMD and nearly 2 million of them already have significant vision loss, according to the National Eye Institute. AMD can make it difficult or impossible to recognize faces or perform daily tasks such as reading or watching television.

“This innovation has the potential to provide many people with an improved quality of life,” said Jeffrey Shuren, M.D., J.D., director of the FDA’s Center for Devices and Radiological Health.

The IMT is available in two models: one that provides 2.2 times magnification and another 2.7 times magnification. The IMT is designed to magnify and project images onto a healthy portion of the retina. The IMT is intended to be implanted in only one eye; the non-implanted eye is used for peripheral vision.

The IMT is used in patients ages 75 years and older with stable severe to profound vision impairment (when vision impairment has not changed over time) caused by blind spots (bilateral central scotoma) associated with end-stage AMD. These patients also have evidence of a visually significant cataract.

Patients agree to undergo training with an external telescope with a low vision specialist prior to implantation to determine whether adequate improvement in vision with the external telescope can be obtained and to verify if the patient has adequate peripheral vision in the eye that would not be implanted. Patients also agree to participate in a post-operative visual training program.

In a 219-patient, multi-center clinical study of the IMT, 90 percent of patients achieved at least a 2-line gain in either their distance or best-corrected visual acuity, and 75 percent of patients improved their level of vision from severe or profound impairment to moderate impairment.

Because the IMT is a large device, implantation can lead to extensive loss of corneal endothelial cells (ECD), the layer of cells essential for maintaining the clarity of the cornea, and chronic endothelial cell loss. The chronic rate of endothelial cell loss is about 5 percent per year. Significant losses in ECD may lead to corneal edema, corneal decompensation, and the need for corneal transplant. In the study, 10 eyes had unresolved corneal edema, with five resulting in corneal transplants. The calculated five-year risk for unresolved corneal edema, corneal decompensation, and corneal transplant are 9.2 percent, 6.8 percent and 4.1 percent, respectively.

To ensure that the risks of IMT implantation are sufficiently and consistently communicated to patients, the FDA and the manufacturer created detailed labeling, including an Acceptance of Risk and Informed Decision Agreement, which patients must complete prior to IMT implantation. The agreement provides a guide for patients and their physicians to discuss the risks associated with IMT implantation. Patients should be given adequate time to review all of the information regarding the IMT.

As a condition of FDA approval, the manufacturer, VisionCare Ophthalmic Technologies Inc. of Saratoga, Calif., must conduct two post-approval studies. In one study, VisionCare must continue follow-up on the subjects from its long-term follow-up cohort for an additional two years. Another study of 770 newly enrolled subjects will include an evaluation of the endothelial cell density and related adverse events for five years after implantation.

U.S. Food and Drug Administration

CLICK BUZ: Revolutionary Design for Children’s Eyewear

July 16th, 2010

CLICK BUZ is like nothing else the market has ever seen. Its revolutionary design incorporates a great deal of highly sophisticated eyewear technology. One of the foremost features of the product is the way the rim adapts to the shape of the lens. This enables the optician to create glasses that perfectly suit the shape of the child’s face. Interchangeable components means it’s easy to replace parts when worn or broken, or as the child outgrows them.

Technically, one of the most important elements is the locking pin situated inside the rim that keeps the lens stable irregardless of what style is chosen. The lens will always be perfectly aligned thanks to a special anti-twist mechanism.

Special NYLON PA12 screws, patented by Joint Project exclusively for the BUZ range, are used to assemble the parts, ensuring the utmost safety and excellent stress-resistance. BUZ can be made to fit any size by adjusting the temples to the desired length, adapting the thermoplast temple tips, straight or curled, and selecting one of two available bridge designs.

Children really enjoy creating their own glasses – they’re bright, colorful and as changeable as a chameleon, in a choice of different shapes, round, oval, square or pantoscopic, and nose pads.

jointproject.it

Accessible Luxury: New Consumers Favor Quality and Selection

July 14th, 2010

The demand for luxury and a customer’s desire for pampering haven’t disappeared – it’s shifted. The roller coaster economy of 2009 changed the way that the consumer feels about brands, glitz, luxury and the price they pay for them. And, the eyewear consumer isn’t different.

Offering luxury is still an important part of any optical office, the difference today is a shift to demonstrable quality and selection. More than ever, the brand must deliver on its identity and promise – the consumer demands it. The increased demand for branded products at more attractive price points hasn’t diminished the requirement that the brand delivers on the quality of the brand’s promise. How can you make luxury accessible for your patients and what are the components of luxury that you can merchandise?

Right Time to Add Luxury

Eyewear consumers look to the optician for new opportunities to meet their wants. All around us, trends and patterns are challenging the traditional notions of eye care and eyewear sales. Independent ECPs face pressure from the economy, the Internet and a constantly increasing and sometimes confusing array of product choices. Combine that with a patient that is still generally unknowledgeable about eyewear but has brand interest and some Internet acquired information, and that makes them ready for something new. And, it’s the right time. If you are an independent, there are more of them concentrating their eyecare purchases in your offices.

For the year ending June 2009, Independents did 68% of exams and 51% of the eyewear sales. That’s a capture rate of 75%, up from about 60% for the year ending 2008. A 60% capture rate has been pretty consistent for the last 5 years.

The increase has been attributed in part to the increased use of Managed Vision Care (MVC) and the desire to maximize those benefits from one source, typically the independent ECP where the eye exam took place.

Therefore, as the economy recovers, patients may again begin to look elsewhere if they don’t see the things they want in your office. So, to maintain the capture rate, ensure that luxury is accessible front and center. Patients need to be able to see that you have changed for them and have a reason to stay as the economy changes.

Merchandisable Motivators

Consumers’ values and behaviors have changed requiring optical retailers to take a more magnified look at the price, selection, craftsmanship, MVC suitability and the brands offered. You can learn a lot from those that sell around you; stores within stores – department stores that devote areas to particular brands, the way that eyewear is that accessible luxury – just price that bag or shoe for comparison and the private label opportunity. What should be the “take away’s”.

Know and Manage Price Points

What are your office’s three price ranges for good, better and best? Of course it depends on your demographics and your business/office positioning. But, it requires measurement to know. Why?

2009 taught consumers to understand and demand value in the products that they purchased. When showing lenses and frames, be sure that you have well defined price points with the benefits of each clearly understood by both dispenser and them patient. By being able to show the more valuable benefits and describe the reasons that they cost more, patients/buyers gravitate to the better value. That also may include brands where the manufacturer has also lowered the cost to you in order to appeal to consumer wants. Look carefully for some lower priced, name brands and consider private label products. Those brands give your office the products that meet patient wants.

The pricing sweet spot is determined by many things. It should be a representation of your office and is acceptable to the majority of your customers. Also, it’s usually the price point at which the patient starts to resist on the purchase.

    Look for name brands that are more affordable. Patients seek out brands – be sure to let them know that the ones you carry are more accessible than ever. They shouldn’t assume that they are out of reach.

    Understand the retail price points that affect the behavior of the consumer in your office. Know the budget range of your patients and try to sell up by focusing on features and benefits, but understand a higher price point might be out of their comfort zone. This is also key to effectively working with managed care benefits.

    It is also a key number to know to effectively use managed vision care benefits. Their benefit makes that better pair of eyewear now affordable. Recognize the signs that the purchase was already a stretch.

    Also, eliminate small price differences between frames; patients can’t understand why one frame costs $10 more than another. Instead, have a larger difference in prices and prepare a benefits list that supports the price point shifts. It will be easier for the optician to communicate and the patient will understand the differences too.

    Learn the stretch price point for your office – that will help define a new range of luxury in your search for collections and vendors. Increase the differences between price points. Price points have changed but are not necessarily downward for some patients. In fact, when real quality is paramount, your customer will seek out those brands that make and deliver on that promise. So, identifying and providing an overly large selection of frame offerings in your location’s “sweet spot” does not eliminate the need to give the customers who desire higher end product a compelling selection of options.

    You can’t ignore the patients that wants more. You know them. Be sure that advertising, direct mail and recall is also talking to them.

    Luxury for many customers has changed its identity to mean quality and craftsmanship. It also means having items that are unique and exclusive – that meet the expectations of long-term customers. Be able to describe the details that make this product different. If they have an expectation, you must meet it or they go elsewhere.

    If you add more exclusive lines, all employees must be able to show off the craftsmanship and differences.

    Individuals that have spent $700 to $1,200 for a frame are still part of the market and many are still prepared to buy those frames. Consumers that know what they want and can afford it can be part of your patient base. You must have the product and let them know about it.

    Know your patient base and prepare for them with the right products, even those that may be out of reach for most today.

Craftsmanship

The word quality has many definitions and claiming quality can fall on deaf ears. Craftsmanship is a better word. It conjures a use of special materials, with surfaces that are lustrous, textured or smooth. The joinery, material interfaces that beg to be touched, the way temples butt up against endpieces, and logo placement help do the job of selling a frame.

Though price is often a consideration, it isn’t the definitive deciding factor for many. However, it has become more necessary to justify a higher price with a strong message of quality forcing retailers to look at their inventories with a more critical eye and cull those brands and vendors that are not up to snuff. Look for handmade, unique and different styling. Then ensure that the price reflects its uniqueness and that all opticians in the office know the things that make this crafted eyewear different.

    Be prepared to accurately and specifically describe AND SHOW how one frame is different from another. Be ready to demonstrate the differences.

    Don’t be afraid to add more luxury brands this year. Patients have rebounded from buying cheap since many have been “burned” by poorer quality. Patients want to know that the money spent, is well spent.

    Say ‘I won’t compromise your expectations for great eyewear – this frame exceeds your expectation of great value and the experience you will have with it’.

Brands

A brand is much more than a name or a logo. It identifies the products and/or services of one seller or practitioner, and clearly differentiates them in a meaningful way from the competition. A brand is a set of differentiating promises, which link a business or practice to its customers or patients.

    Brands that become part of your luxury tier represent you – choose them wisely.

    In uncertain times, brands help reassure the patient about their purchase. In fact, if you are able to describe the brand attributes accurately, and patients nod and can repeat them back; it makes the patient feel knowledgeable and more confident about their purchase decision. Consider how you can use each of these positioning descriptions with a patient to confirm that this meets their wants and needs.

    “The perfect accessory to complement a career woman’s many lifestyles”
    - Dana Buchman Vision

    “Parisian elegance, discreet luxury, technical knowledge and only the highest quality materials”
    - Lafont

    “Young, vivacious and glamorous, the everyday fashionista”
    - Vogue Eyewear

    “Reaching back to take a look forward”
    - John Varvatos Eyewear

    “Clean and minimalistic with a sophisticated combination of elegance and engineering”
    - Evatik

    “Bold and assertive, refined style and craftsmanship”
    - Karl Lagerfeld Eyewear

    “Aspirational, Accessible, Modern: Forever 30”
    - Adrienne Vittadini Eyewear

    “Visiting the past for the technology of the future”
    - Lightec Carbon

    High quality, on-trend designs at unprecedented price points”
    - Ogi Eyewear

    “Clean Danish design with an unexpected twist”
    - ProDesign

    Use vendor’s words to help choose the collections that will sell and put their words in your own mouth.

    Private labels have also gained market share. If they represent your office and your brand, they must mimic the trust that the patient has had in you. Be careful though to be sure that the private label brands can co-exist with the other luxury brands carried; differentiate them with innovation so there is a meaningful difference in the value that the patient receives.

Selection and Inventory

The suggestion is deeper, not broader. This means, reduce the number of brands carried and for those that are meaningful – add depth in colors, styles and sizes. That goes for both clear and sun targeted styles. This assures that the patient, tickled by the brand has the right choice. Inventory requires better management so that means getting yourself and the patient focused on the brands that match your office identity. To move into affordable luxury, identify the brands and don’t dabble. Have enough to show that it is a serious (ad)venture. Being better focused on inventory by reducing the number of brands also reduces returns because you can focus on proven sellers.

Most patients want to actually touch and try on frames. Having the right color or style makes the process faster and easier. They can’t get the real frame experience on the Internet. For the luxury patient, it is an important part of the eyewear experience. But, at the same time, Internet pricing and the carryover of ease of purchasing of other online item(s) lures patients.

    Help simplify the purchase process where possible. Your patients have plenty of other things to worry about. No worries for eyewear that is stylish, luxurious, and high quality and is right there to touch and try.

    Always have the best selling styles and brands available for patients to purchase. Consult your reps for this information and write down what they say – hold them to their recommendations. However, it is your judgment that is responsible – take advice but make the decisions for your store that matches targets and customer wants.

    Review your vendors for the category – Best of Frames. Understand the programs that they have that can add to the way that you present yourself to patients.

Managed Vision Care

Maximizing insurance plan allowances and reimbursements has been a major driver in eyewear sales. About half the US population has a MVC plan. Using it pays for the basics and makes the luxury brands even more affordable. Remember, MVC plans are part of the reason that capture rate has increased through the first half of 2009.

    Calculate frame price points with the reimbursements received by the variety of plans accepted. This will help to determine the price range of the luxury category carried. Then look for brands that meet that pricepoint.

Loyalty, Home and Away

Loyalty and forming solid relationships is important, both between the retailer and vendor and the retailer(s) and their staffs and customers. Stick with the vendors with whom you have developed a close relationship. They can help develop a plan for the addition of luxury or the brands that you have been skeptical about adding.

Smaller vendors, with definable differences, can really change your appearance to patients. They add quality, color, texture and style without pushing up their price points.

    Compare what each brand brings – determine gaps in your luxury offerings and add where there is a price, merchandising or craftsmanship opportunity for patients.

    Next, work with your rep to schedule training about the brand, the words to use with men and women (they are different) and role-play for effect. Frames with new material technologies (wood, bone, silver, gold, vintage), hinges (screws, rivets, screwless) or textures (shiny, matte, printed, laminated) should be understood by all. Training received on new technology as a vital component to the success of any new project.

    Don’t forget that collections added require that your staff is trained on how to merchandise and talk about them. Read the manufacturers’ brochures, talk to peers and add the products that meet the changes affecting the practice. Consider products to add AND products to get rid of 3X a year.

Conclusion

Don’t let patients think that opportunity for luxury is out of reach. It’s still an important part of every optical office; the difference today is a shift to demonstrable quality and selection.

Step back and take a more magnified look at the price, selection, craftsmanship, MVC suitability and the brands offered in your office. Use the “take away’s” listed in this course to add collections and product lines that can make the difference in the “best” or “luxury” segment of your business. Your patients want access to luxurious eyewear; help provide it.

by Todd Hasselius, Shamir Optical
2020mag.com

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Dispensing Goes Digital: New Measuring Technologies Enhance Precision and Personalization Techniques

July 9th, 2010

Buying a pair of eyeglasses can be a complex, puzzling and even frustrating experience for many consumers. The process is often fraught with uncertainty, with consumers asking dispensers questions such as “Do these glasses look good on me?” “Can you get them to fit me more comfortably?” “Will these new lenses really help me see better?” and “Am I getting my money’s worth?”

Fortunately, a new generation of eyewear dispensing technology is helping eyecare professionals allay their customers’ concerns by making the dispensing process more precise, personal and ultimately, more enjoyable.

The new technologies—offered by companies such as Carl Zeiss Vision, Essilor, Optikam, ABS and Shamir Insight—range from cutting-edge dispensing systems that take digital photographs and measurements to simple hand tools. What they have in common is the ability to precisely capture patient measurements, including how the frame fits the patient and the position in which it is worn. Combining this biometric data with the patient’s prescription and a digital lens design enables the optical laboratory to produce one-of-a-kind lenses that optimizes the performance of the lens and gives the wearer a totally personalized viewing experience.

Barry Santini of Long Island Opticians displays his ABS Smart Centration Diamond system.

Along with the “wow” reaction these lenses typically elicit from wearers, patients are often favorably impressed with the high tech look and feel of the dispensing system itself and well as with useful features such as taking digital photos of consumers trying on their new eyewear and then emailing them the photos, or demonstrating premium lens options.

Interviews with several ECPs reveal that the new technologies are boosting sales of premium lenses, reducing redos and creating a unique patient experience that can’t be duplicated by an online, virtual dispensary—at least not yet. One proponent is Barry Santini, an optician and writer who owns Long Island Opticians in Seaford, N.Y. He believes that taking eyewear measurements with digital photographs offers distinct advantages over older technologies such as pupillometers.

“Precision is enhanced,” said Santini. “Most digital centration devices deliver a precision of a tenth of a millimeter, which is more precise by a factor of five than a common digital-readout pupillometer. Accuracy is also enhanced.”

Another benefit is improved repeatability, according to Santini. As he pointed out,

“In many busy offices, there are multiple employees of varying skill levels. Digital picture measurements reduce the variations between operators as well as between successive measurements by a single operator.”

In addition, taking digital photos and measurements allows the dispenser to properly consider how the frame fit the patient, Santini said.

“The advent of wrap around eyewear, as well as position of wear enhanced single vision and progressive lenses, require that ECPs obtain good values not only for PD and pupil height, but also for vertex distance, pantoscopic tilt and panoramic (aka face-form) angle,” he noted. “Taking these position-of-wear measurements can be daunting to dispensary personal, primarily due to their unfamiliarity. Obtaining these via digital pictures is easy and makes both the dispensary and lab better partners in the visual performance delivered to the patient.”

Santini uses the ABS Smart Mirror’s Smart Centration Diamond System at Long Island Opticians. He said the system’s eye catching design attracts the attention of customers.

“In our office, we have placed our Smart Mirror in a prominent position, directly between our two dispensing desks. In this placement, every client asks us ‘What is that thing?’ We reply, ‘It is our new tool for helping you view new frames styles, as well as helping us take the best and most accurate measurements.’ Our customers are always impressed, and we’ll quickly demonstrate how easy and intuitive it is to operate. Children watch and listen, and then waste no time showing Mom and Dad their natural facility in using the Smart Mirror. I often comment that we’re grooming future opticians.”

Ronald Riesz, whose eponymously named optical shop is located in the Boston suburb of Arlington, Massachusetts, has also been won over by the new fitting technologies. For the past year, Riesz has been using the OptiCentration Kiosk made by Optikam, a Montreal-based company. He believes it is having a positive effect on his customers as well as on his business.

Dispensing optician Ronald Riesz instructs a patient to look at the camera in the Optikam Tech OptiCentration kiosk in his Arlington, Massachusetts shop.

“The measurements it takes are unbelievably accurate,” said Riesz, who, like most opticians, was accustomed to measuring PDs with either a pupillometer or with the time honored method of shining a penlight in the patient’s eye, locating the center of their pupil and dotting the lens with a felt-tipped marker.

“Before I started using OptiCentration, I didn’t have many do-overs,” said Riesz. “But if I was off a little, even by a few millimeters, I’d have to take the measurement again,” he said. “Now, every time I take measurements, I have no redos. The height and the PD are precise, and there’s less distortion on the side. It’s scary.”

Even though it takes a few minutes longer to measure a patient with OptiCentration, Riesz uses it on all types of customers, including both progressive and single vision lens wearers. He said it is particularly useful for measuring patients with strong prescriptions, and pointed out that the stronger the prescription, the more accurate the optical center has to be.

“If the optical center is off, your eyes get tired and you can’t read for a long time. If you have a strong reading prescription, you want everything in center of the eye.”

Although he could occasionally still uses a pupillometer for measuring PD, Riesz prefers OptiCentration for its versatility, especially its ability to demonstrate premium lenses.

“You’ve can demonstrate AR lenses and show the patient how things would look like at night, in the rain or driving,” he pointed out. “If you can sell a pair of Essilor Avancé [AR lenses] you’ve got a little profit. You can also demonstrate Transitions lenses indoors or outdoors, or show them the thinness of a high-index.”

Another plus using the Optikam System is that it impresses patients, especially when they see other patients being measured, Riesz said. “Patients who see me use it say “Why don’t you use that machine on me?”

Riesz said that although he was initially nervous about the system’s $8,000 price tag, he believes the investment is well worthwhile. “A four-year lease is only about $240 a month,” he noted, which is less than the price he charges for a pair of premium progressives.

Optometrist Bryan Vanesian has also recently embraced new dispensing technology. About six months ago, he acquired a Carl Zeiss Vision iTerminal for his office in rural Phelan, Calif., which is about a two-hour drive west of Los Angeles. Dr. Vanesian said he got the iTerminal for two main reasons.

“I like high-tech stuff, and I wanted to lower the number of doctor redos because the progressives weren’t measured correctly by my staff.”

An optician at the Phelan, California office of Bryan Vanesian, OD (right) uses the Zeiss iTerminal to measure a patient for Zeiss lenses.

According to Dr. Vanesian, the iTerminal hasn’t completely eliminated redos because some patients still raise or lower their head when their photo is taken, which can throw off the measurements. But he said the system has lowered redo rates, primarily because of its precision. “It measures up to a tenth of a millimeter, and up to a tenth of a degree of rotation,” he noted.

“One of the things about having iTerminal is that it gives us access to true custom made lenses like Zeiss Individual, which you can’t even prescribe unless you have an iTerminal,” Dr. Vanesian said. When describing the benefits of the Zeiss Individual, he makes sure to tell patients that “These aren’t your regular progressives that you’d get from a mass merchant. We can custom make your lens, with your initials engraved into it.”

Dr. Vanesian also likes the iTerminal because it “goes with the flow” of his office.

“We’re paperless, we have the Zeiss GDx machine for glaucoma diagnosis, and we have the Optos retinal scan, the new 3D model,” he said. “Now we can take our high tech approach into the optical, rather than just using rulers and felt markers for measuring and marking lenses. Visually, the unit is very appealing. It’s two white blocks. It’s almost like Apple made it.”

Dr. Vanesian said his staff uses the iTerminal mostly with higher prescriptions in order to give them the widest field view and lowest distortion. Like Ronald Riesz, he uses it not just for progressives, but for single vision lenses as well such as the single vision version of the Zeiss Individual which features free form front and back surfaces.

“iTerminal has helped us sell more premium eyewear such as the Zeiss Individual progressive, which we charge $610 for, or the Zeiss Individual single vision, which sells for $450,” said Dr. Vanesian. “That brings the total cost of the eyewear close to $1,000. It amazes me that my staff doesn’t have too have much trouble selling them, because this is a blue collar town.”

Dr. Vanesian cited another benefit of the iTerminal.

“We have patients who have worn PALs and could not adapt to progressives before but are now able to wear these lenses,” he said. “So there’s got to be something to it. There’s less distortion and wider intermediate zones. We have a very low redo rate. We’ve only had two non-adapts in six months.”

As with many types of high tech equipment, proper training is required to operate the iTerminal and derive its full benefits.

“When we first got the machine, we were having lot of problems with redos,” said Dr. Vanesian. “It turned out they didn’t teach us how to use the machine. Once we were retrained, everything was fine. There is a learning curve.”

He praised Zeiss for its responsiveness to his start-up problems.

“The rep would come and bring lunch, go over all of the problems and questions we had, then retrain the staff and train new employees. It’s important to have staff that feels comfortable selling $600 lenses. You don’t want a machine like this sitting in the corner.”

Dr. Vanesian said the iTerminal is quickly proving its value.

“In order to cover the cost of the machine, which is about $7,500, Zeiss wants us to sell about 180 pairs of lenses in 18 months, which is about 10 pairs a month. We’ve easily met that number. It’s a sweet deal.”

Optician Jean Sabre of the Uptown Vision Clinic in Minneapolis, Minnesota with the Essilor prototype Visioffice system.

As dispensing systems evolve, developers are adding new capabilities to them. The latest system to hit the market is Visioffice, which Essilor has just released in the U.S. In addition to measuring wrap angle, pantoscopic tilt, vertex distance, monocular PD, fitting height and A, B, DBL values, Visioffice measures optical eye rotation center for each eye and natural head posture for proprietary “eyecode” lenses, which are available on select Varilux and Essilor single vision lenses. Visioffice also measures the stability ratio and head/eye coefficient that are needed to dispense Varilux Ipseo IV lenses.

Optician Jean Sabre, who, with her husband, Mark Sabre, OD, co-owns Uptown Vision Clinic in Minneapolis, has been using a Visioffice prototype for over a year, and credits it for helping to sell more premium lenses.

“Visioffice has had a huge impact on our practice,” she said. “We primarily use it for progressives, especially the new digital lenses such as Varilux Ipseo. It gives us a higher level of accuracy.”

Sabre added that Visioffice also helps patients select frames.

“We’re able to image four different frames for a patient to view, so they can see the frames side by side,” she said. “The system also has email capabilities, in case the patient wants someone to get input on their choices. We’ve even had patients put photos on Facebook so people can vote on which frame they like best. We can also print out a photo like in a photo booth so the patient can take it with them.”

Dispensing optician Jim Voss of the John Boys Smith Vision Center uses a tool from the Shamir Panoramter kit to measure a patient’s vertex distance.

Although digital dispensing has an undeniable “wow” factor with patients, some ECPs said a low tech approach can also be effective. Jim Voss, a dispensing optician at the John Boys Smith Vision Center in Ellensburg, Wash., relies on the Shamir Panorameter Kit for measuring patients. The kit contains two simple, plastic hand-held tools. One tool measures panoramic angle and pantoscopic tilt; the other measures vertex distance.

“These tools give us the ability to accurately measure pantoscopic tilt and frame wrap,” detailed Voss. “In the old days, you’d have the patient turn their head and you’d say, ‘That’s pretty close to 10 degrees.’ Now the precision is increased exponentially. The tools are simple and elegant. You don’t need all the electronics to use them,” he said.

According to Voss, using the Panorameter has significantly reduced the number of redos at the vision center.

“We’ve had a much higher rate of patient satisfaction, too,” he said. “When people put the lenses on they are amazed. We’ve had very few problems with Shamir Autograph lenses, very few rejections.” “It’s really increased my ability to do a better job,” Voss concluded. “I can give the lab everything it needs, including an accurate prescription and frame parameters.”

Whether dispensers take a high tech or low tech approach to fitting eyewear doesn’t seem to matter, as long as it reduces the number of redos. As Jean Sabre of the Uptown Vision Clinic remarked,

“The more accurate your measurements are, the more success you’ll have in fitting lenses. We have less redos and patients are happier. And if they’re happy, we’re happy.”

 
by Andrew Karp: Group Editor, Lenses and Technology
visionmonday.com

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Active Eyewear? Special Glasses? – Building A Functional Eye Wardrobe

June 24th, 2010

The patient sits before you with a new Rx in hand. Imagine saying these words, “Let me help you build the best lens wardrobe, more than just that one pair of lenses that you try to use for almost everything.”

How many pair of lenses is this? For what activity would they use them? Will the patient agree? What should you choose first? All good questions and with the lenses and technologies available at your fingertips, you can make lenses for all the times of the day that require special lenses for every activity, active specials.

Do your patients need more than clear lenses? Think blinding, early morning reflections off wet asphalt on the morning drive to work. Try finishing the lawn with a lawn edger on a hot and overcast Saturday morning without protective lenses. Or, keep those eyes from tearing while riding downhill at speed on your bike on a bright afternoon. Each requires a different lens to do the job best, to achieve the best results or the ultimate in performance.

A good way to think about it is that visual activity is only a matter of time i.e., a particular time in everyone’s day, lens time. For example, it’s light amber lenses time, (about 7:20 am), overcast on the golf course and under pressure for this drive on the first tee. I know that at about dark brown (or 12:45 pm) I’ll be heading to the clubhouse after a very satisfying 18 holes. OK, we know that the patients would prefer that their first pair of lenses does everything and that their insurance plan paid for them also, but that’s not possible – too bad. Here’s how to make it real.

Consider providing a four-place case (available from Hard Case), and use it to ensure that the patient has the right lenses, those with the best functionality for every special activity (in the right frames of course). It’s as if you became a construction worker, working from a lens plan to build all the eyewear that is indicated.

  • Step 1: Uncover the activity (sport, hobby, action).
  • Step 2: Define the functionality wanted. Then it’s possible to suggest the wardrobe of Active, Special and Functional lenses, perfect for the patient you’re helping.

Uncover the activity and the functionality required – ask a series of questions like:

  • What are your favorite sports activities in which you participate – are particular things difficult to do?
  • If you drive to and from work, is vision comfortable during those times?
  • Do anything dangerous to your eyes, hobbies, at work, in your free time?
  • Participate in any spectator sports – what are typical conditions, weather, and visual requirements?
  • Tell me about your typical day – during the week, after work, on weekends – do your lenses work as well at all those times?
  • What were the best lenses that you ever had – the worst and why?

These questions discover many things about the patient. It tells you visual activity; it also defines for the patient the areas in which they can identify a vision need (function, comfort, protection) and makes it easier for you to list their options and describe the benefits. Remember, patients buy benefits. Lens benefits answer visual activity needs.

Consider the following table of examples. Start a table like this one in your office, adding to it after each kind of patient. It’s a bit like Amazon.com that recommends books based on the one that you just bought. A table like this can be used when talking to another patient that has the same needs or wants as others that have been fit. While never complete (there are too many occupations and sports to list all the special functionality required) it is a start that provides cues and can make you an expert recommending an active, specials, lens wardrobe.

Defining Function – Protection

Impact is easily understood and provided for using polycarbonate or Trivex lenses. However, if the task requires that the sunglasses are also safety rated as meeting the ANSI Z87.1 standard, then the lenses and the frame must meet that standard.

Ultra-violet has also been shown to cause cataracts, premature aging of the skin and skin cancers so it is reasonably well understood by ECPs that active eyewear be 100% UVA and UVB absorptive. All of the following are 100% UV absorbing; polycarbonate, all high index greater than 1.59, all polarized and photochromics except standard plastic (absorbs 85-90% UV) but even plastic can be dyed to be 100% UV absorptive. Contact manufacturers and your lab for the lenses that can meet your patient’s standards.

High-energy visible light wavelengths, to about 450nm, has more recently been implicated in the incidence of macula degeneration. Like UV radiation is accumulated in the crystalline lens, blue light seems to worsen the oxidative damage that has occurred in the retina over the years; it is particularly toxic to the aging retina. Aged retinas, or those prone to AMD, may not be able to repair even low-grade damage caused by visible or blue light so a number of researchers also believe it is important to protect younger eyes that lack the yellowing of the crystalline lens.

Blue light, the shorter wavelengths to about 480nm, are scattered by particles in the air like smog, dust and fog. Removing these wavelengths improves contrast and can improve the effective recognition and vision of individuals. Use colors like yellow, amber, brown and green to reduce blue and improve contrast.

Lens color and function can be determined in part by the transmission curve of the lens. In this example of a transmission curve for gray and brown polarized lenses, they also absorb all the UV and most of the high-energy visible and blue wavelengths. These lenses are protective and can increase contrast. Ask your vendors for explanations of how their filter lenses work.

Man or Woman?

Unlike other products, lenses for action sports seem to be more task-specific and involve personal preference. So gender doesn’t seem to matter. It depends on sport, hobby, need and personality. So, choose the right fitting frame, discuss lens options and build that wardrobe. How do you start? Perhaps a couple of case histories helps.

Filling the Case – For a Man

With a new mid to high minus prescription and a +2.25 add, this 54-year-old male works at a desk managing the supply side of an outdoor gear distribution company, located on the Oregon coast. He spends about 5 hours in front of multiple monitors while on the job, the rest walking to and from the warehouse and uses a small handheld PDA. He gets to work by motorcycle and on weekend’s trucks his off-road dirt bike up to 100 miles away to compete in motor cross events. He’s pretty good too.

He’s tired of switching glasses for all the tasks he has since his eyes “got so bad”. He needs new lenses for general purpose since his add has increased +0.50D. He also says, “do you have any glasses that can provide a seal so dust and dirt can’t get behind the lenses?” Also, he’s been wearing Gray 3 tinted lenses and things don’t seem to be as sharp as they used to. “What do you suggest”, he asks.

For his general-purpose glasses, he’s been wearing progressives and with this new add power, he will probably notice that the intermediate and near is somewhat narrower if we keep the same lens design. If Varilux Physio, we’ll suggest that he upgrade to the next lens evolution of that lens from the same lens company, Varilux Physio 360 – that should improve the viewing area. The same would be true for Zeiss GT2 to Zeiss Individual, SOLAOne to SOLAOne HD, Shamir Creation to Shamir Autograph II – you get the idea. Since he does so much in front of the monitors, we’d be better to suggest a computer lens since that will really increase his mid-range and near performance. Consider Essilor Computer Lens if some distance vision is also required or SOLA Access for large mid-range and near. For sustained work at mid-range and near, there’s nothing like wearing a lens designed to function for the real task needed.

For riding to/from work a wrap frame is best for coverage but the request for a “seal” from the elements brings the Wiley X “Cavity Seal” frame line to mind. The removable conformable insert provides the tight touch required for high speed riding. Since the frame, like others are Rx-able, many of the Rx styles, colors and coatings can be added for our man’s needs and wants. In fact, these glasses can be worn with and without the cavity seal so they are versatile for riding or recreation. Also review the frames that allow interchangeable lenses so that for motor cross, lenses can be swapped when they get too badly damaged for continued high performance.

While we said that there is little difference between the solutions for men and women in lenses, if this patient were a woman, we might need to find the same frame but is a smaller size – and they exist. This makes lens fitting and delivery easier.

Filling the Case – For a Woman

Now a 32 year old woman, +0.75 sphere Rx, +1.50 add, tells you that she wears contacts for recreational and competitive skeet shooting, it is required to have Safety sunglasses to compete and play on an amateur indoor adult soccer team. She takes her contacts out at home so wants an OK pair of glasses. She’ll use them when shopping, lazy days, etc. so they shouldn’t be too utilitarian but not over the top also.

She wants to know whether there is a better color than yellow for skeet competition but can she wear the same glasses for soccer? Given her budget, if she gets a pair of skeet lenses, is there a high performance way to avoid having to buy another pair of sunglasses? Oh, what does she do when working – she’s a sales rep, in and out of the car all day, drives between accounts so wants best driving lenses possible. She’s been using 225 readers – doesn’t like the way they look and they’re pretty inconvenient, but cheap. So, how can we get her needs sorted out? By the way, this took almost a half hour to learn so we’ve got to get started describing our best recommendations let alone agree on the best frame choices.

Start with the skeet and soccer eyewear – the other glasses are a given and these are the ones where there is real interest.

Amber lenses, yellow and vermillion filters are recommended; they are best suited for shooting on overcast days. The color gives objects more contrast against a cloudy grey sky. Grey or other dark colored lenses are most appropriate for shooting when there is harsh sunlight or glare present. As you might have guessed, the darker tint of the lenses greatly improves visibility – squinting because of the sun just before pulling the trigger doesn’t fare well for your results. Clear lenses are typically used for indoor shooting, but some people find that a view unaltered by color gives them better results. Interchangeable lenses are good in case the weather conditions change. For contacts provide planos, for Rx all of these options are available including progressives though SV may be more appropriate so the entire lens field is clear.

Since contacts are the norm, a pair of plano polarized progressive sunglasses for driving, gray or brown is indicated – take her outside to determine her preferred color. For convenience and best functionality, recommend that her progressives are photochromic so they satisfy the need for sun and clear prescription eyewear. Oh, and for indoor soccer where she may be slammed against the boards, a really aggressive looking pair of wrap glasses, clear lenses with a strap ensures safety and her ability to dive into the fray with eyes protected.

Conclusion

One can’t do it all and that’s good in our case. A functional wardrobe of active and special eyewear will make any patient happier. So, when they hand you that new prescription, or are in for a repair or adjustment, start a dialogue about how they are doing with their glasses. Seek out needs. Ask about anything that makes them unhappy about their eyewear. That provides an opportunity to describe lens material, design and treatment benefits arsenal to fix the problem. They’re on their way to the best lens wardrobe.

by Mark Mattison-Shupnick, ABOM
2020mag.com

Making 20/20 Clear

March 4th, 2010

In man’s earliest days,
he had little need for glasses
…”


That little sentence, residing at the bottom of a reading card used for years in my father’s (also an optician) optical office, seems, even today, to never cease echoing through my mind. The paragraph is rendered in the smallest typeface. Just about every single patient could be counted on to recite this particular line aloud, even while the larger-sized paragraphs above it were reviewed in utter silence.

It was, and is, the “acid” test of their new eyewear’s reading ability. “What’s this line supposed to be, 20/20?” they all declaim, invariably accompanied by a chuckle. As my dad used to say: “Ah, if I only had a nickel…”

Defining Visual Assessment

The little vignette I retell here is just one act in a larger dramatic play called visual assessment. The bigger picture is pulled into sharp focus with a simple question: Why bother measuring and quantifying human visual performance in the first place?

For one thing, the story of human evolution and survival is intimately tied to our ancestor’s successful ability to process sensory information from our eyes and it has evolved into a very complex process, fraught with different interpretations. Many of our mating and dating rituals revolve around the evaluation of a mate’s suitability and attractiveness, which we glean from visual cues and psycho-visual sensory information. Recognizing the importance of testing for adequate acuity and good vision is also essential to the study of how early humans survived, formed families, procreated or migrated.

Second, human vision has one fundamental and overriding quality—it is fluid. Our eye’s focus is constantly changing, even to the rhythm of each day. Along with age, other factors that change our vision include diet, genetics, physiological growth, radiation exposure (sunlight), occupational and lifestyle choices, and even the air quality of our local environment (with its impact on tear film stability).

Further, we intuitively understand the reasons for quantifying the vision of people driving cars: it is the only personal-choice activity that harbors potentially harmful consequences for each and every other citizen in our society. Driving, originally considered the province of the wealthy or privileged, is now often taken for granted, even to the point of being seen as some sort of entitlement.

Possessing optimal vision permits us to more fully enjoy ourselves. From the pursuit of hobbies to the daily tasks of our workplace, good vision not only enables us to maximize our efficiency, it also reduces the latent fatigue that can insidiously invade all other aspects of our lives. Assessing vision and acquiring the recommended glasses, sunglasses or contacts, ensures continued independence, overall health and prosperity.

Pioneering Visual Assessment and the 20/20 Standard

A few millennia ago, our ancestors discovered that the ability to discern, recognize and categorize star patterns helped them to predict the passage of time and improved the chances of finding food and/or evading predators. Those individuals who possessed sharp vision and recognition skills typically may have survived longer and were revered as essential to the welfare of the tribal community.

Fast forward to the middle 1800s, Dr. F.C. Donders of the Netherlands, a physiology professor, motivated by his own pure curiosity became interested in vision and created the following formula to help in evaluating, quantifying and comparing human visual performance:

Letter Size Seen / Letter Size Seen by a “Standard Eye”= Magnification Need

He defined the baseline for a “standard eye” as being just able to see a letter five arc minutes high from a distance of 20 feet. Shortly after, at Dr. Donders’ request, his co-worker Herman Snellen, created the first prototypes of the standardized measurement tool we still employ today: the eye chart.

Snellen made two important contributions. Instead of simple letters, Snellen employed characters he termed optotypes, because he wanted to ensure that researchers making comparative visual assessments elsewhere would be able to share a common benchmark in analyzing results. Snellen also posited that not all letters were also equally resolvable to a common standard. One-hundred years later, a woman named Louise Sloan created a new set of optotypes, because she felt that not all eye chart letters were equally recognizable. Over time, we have come to employ the term “visual acuity” to mean “sharpness of vision.”

A tremendous amount of significant discoveries, optical advancements and theories proposing how the eye works occurred from the middle 1800s to the early 1900s. This period, with its expansive, intense and expositive research is often referred to as the “golden age of ophthalmology.” Names such as Helmholtz, Abbe, Jaeger, Donders, Tillyer, Snellen, Green and Jackson are to be included in the pioneering attempts to increase our understanding of the workings of the human eye.” Upon these giant’s shoulders, subsequent researchers and vision scientists have helped evolve visual assessment into today’s standardized refraction protocol.

Is 20/20 Perfect Vision?

As the benchmark distance used in assessing visual acuity, just what is so special about these 20 little feet? Why don’t we use 25 feet or even 30? Is 20 feet equivalent to optical infinity for the human eye? The answer is, “no.” Then why did Snellen use 20 feet as the reference distance for his new optotypes?

One reason is that 20 feet was found to represent the longest dimension commonly found in rooms of this era and Snellen was keen to ensure others would be able to quantify their results to the standard reference. But 20 feet is not equivalent to optical infinity and the dioptric error equivalent is 0.16 diopters; here’s how:

20 feet = 6.1 meters; Diopters = 1/refractive distance (meters)

What is the dioptric value of a lens with a 6.1m focal length?

1/6.1m = +0.16 diopters (residual error compared to optical infinity)

Interestingly, even Snellen knew that 20/20 did not describe the acuity limit of a “normal” human eye. Rather, as contemporaries of Snellen published and exchanged their new acuity assessments, it became clear that normal (perfect) human vision is really closer to 20/13. In fact, it is not until humans reach 60 years of age that normal human vision drops to 20/20.

With this in mind, and because he was primarily interested in facilitating a standard, Snellen’s 20/20 became known as “standard” vision. It is used as a universal benchmark even today, despite the evidence that most people, with well-corrected vision, are capable of seeing one or two lines better than this “standard.”

What Do the Numbers Mean?

At first sight, the term 20/20 appears so familiar to much of the public that vision professionals sometimes underappreciate how little people really understand about what the fraction is meant to convey.

The upper number, the numerator, represents the distance at which the subject can just discern the line of optotypes being tested. The bottom number, the denominator, represents the distance at which a “normal” sighted person would stand to see the same line of optotypes.

Although we in the U.S. use feet as the unit of distance measurement, meters could be substituted easily in the same fractional notation.

Is 20/20 Vision Permanent?

The most constant quality of human vision is that it is not constant. It is forever responding to changes in atmospheric pollutants, overly dry, air-conditioned office environments, emotions, diet, medication and age. The eye’s cornea and crystalline lens, the only two structures we possess that are transparent, are subject to the ravages of time and change with age, just like our bodies.

Our eyes reach 90 percent of their adult size by about our 10th birthday. Before then, our eyes are dimensionally small and therefore inherently far-sighted. Around age 10, most children are growing out of their infantile hyperopia and growing into their adult myopia, if they’re genetically destined to do so. Their eyes continue to grow and reach 99 percent of their adult size at age 18. The last 1 percent of axial growth continues to our 21st or 22nd birthday. At this age, changes in vision due to the eye’s physiological growth will stop. However, it is in these after-college years that many “normal” sighted individuals may find themselves placed in occupational or post-graduate environments that put abnormal reading or close-focus demands on their vision systems. It is not at all uncommon to see formerly emmetropic candidates for law or computer degrees demonstrate the need for mild myopic and/or astigmatic corrections. For example, sustained reading and computer usage can result in:

  • Convergent motor-muscle (bio-mechanical) tension on the eye-globe, which responds by a “stretch” of the soft tissue (controversial).
  • The mechanism of emmetropization, which influences the axial growth of the globe to maintain ideal focus.
  • Ciliary muscle “spasm,” which can result from the abnormally high amounts of accommodation encountered in sustained, close-focus tasks.

2020clear2From mid-20’s to early 40’s, the eye’s refractive state is reasonably stable. But as we enter our mid 40’s and 50’s, changes in the crystalline lens influence the fluidity of vision. Surprisingly, the eye’s lens is the only organ of the entire body that does not shed dead cells. From birth until death, layer upon layer of new cells accumulate alongside of the old ones. By mid-life, the lenses’ cellular proteins begin to show the effects of almost half-century of sentry-like duty absorbing harmful UV rays before they could harm the retina. At age seven, most children’s lenses are crystal clear and actually pass UV radiation as low as 350nm to the retina. By age 10, deterioration from UV radiation absorption is first evident from a noticeable turbidity, or cloudiness, that begins to manifest itself in our lens. Surely today, this fact alone will inspire parents to place more importance on the use of good sunwear for all their children.

During the fifth decade, changes related to the lens produce refractive shifts known as presbyopia and hyperopia. From age 60 onward, as the lens proteins continue to harden and deteriorate, significant increases in turbidity occur, which ultimately lead to the diagnosis of a cataract. The word cataract is derived from the Latin word meaning “waterfall.” Researchers in 19th century United Kingdom, when inspecting lenses from cadavers, noted a frothy, layered, milky appearance under their microscopes, which reminded them of running water—hence the term cataract. Besides this cloudiness, cataracts are accompanied by further hardening of the lens, leading to myopic shifts in refractions. Our grand and great grandparents, unaware of this myopic shift, often hailed this myopic shift as “second sight,” as it could offset some of the mid-life hyperopic changes mentioned above.

Also as we age, our pre-corneal tear film becomes less robust and stable. This “dry eye” condition is also known to greatly influence our subjective sense of vision sharpness.

Politics of 20/20 Driving and State Rights

Since the birth of our country, celebrating and maintaining independence has been central to the American ethos. During the past 100 years, certainly no activity more embodies our independent spirit than driving. But the wisdom our forefathers showed by granting certain powers to the states in order to balance a strong central government sometimes results in a mixed bag of political parochialism. And nowhere is this more easily demonstrated than in the wildly varied vision standards adopted by each state’s department of motor vehicles (DMV). Let’s see how this is demonstrated by looking at the motor vehicle vision standards of two states: New York and Wisconsin.

In New York, the minimum acuity a driver must demonstrate for the most basic license is 20/40 (and also not have a field-of-vision less than 140 degrees). Yet, when this assessment is made at a local DMV, the test is conducted at a distance of six feet (using proportionally adjusted optotypes). This distance has been chosen to ensure efficient processing of the thousands that often funnel through a DMV office in a single day. But in what way does testing someone’s acuity at six feet represent the type of distances normally encountered during driving?

This test distance is self-defeating, as it will allow a person with a reasonable amount of uncorrected myopia to pass without a corrective restriction applied to their license. Additionally, N.Y.’s DMV only requires that vision be assessed every eight years—a very long time in the context of the changing nature of human vision.

In Wisconsin, the basic thresholds for minimum acuity and testing frequency are the same as in N.Y. (20/40, every eight years). However, Wisconsin grants a special, restricted license for those individuals who “possess visual acuity between 20/100 and 20/200, but not including 20/200 in the better corrected eye, as certified by a vision specialist, shall be restricted to daylight hours of operation only.” So, a citizen of Wisconsin with an assessed visual acuity extremely close to the definition of legal blindness, can drive in a torrential rainstorm, as long as it occurs during daylight hours. The legal precedents that sustain keeping this as part of the Wisconsin driving standard probably stem from laws and regulations made during a bygone era of limited population and underused roadways. These conditions permitted people with poor visual acuities to drive with reduced probabilities of harmful consequences to others. This may not make sense to a vision professional, but it reveals the province of state’s rights to determine and maintain their own driving standards.

How Often?

In the United States, the governing bodies of the American Academy of Ophthalmology, the American Optometric Association and the Vision Council all recommend annual eye exams for American citizens. Ensuring optimal eye health through therapeutic measures and screening for potential eye diseases with an eye toward prevention are amongst the central tenants of these organizations.The insurance cost for annual vision exams is enormous and growing exponentially with our aging population.

In Canada, by contrast, a 2005 study funded by the Canadian Ophthalmological Society investigated the optimal frequency of eye examinations. Applying an analysis based on cost-effectiveness to the benefits accrued to routine eye exam; they assessed the vision and health consequences for asymptomatic, symptomatic and high-risk individuals, and came to these surprising recommendations for eye exam frequency:

Asymptomatic and Low Risk

  • Age 19-40 | Every 10 years
  • Age 41-55 | Every 5 years
  • Age 56-65 | Every 3 years
  • Age >65 | Every 2 years

It has been speculated that one possible influence for approaching the need for an eye exam using such a strict, cost-benefit analysis is that Canadians fund their health coverage with a nationally based healthcare plan.

What is the Future of 20/20?

Despite its fractured history and flawed geometric optics, 20/20 today remains a useful and effective benchmark in evaluating visual acuity. But the ingredients that influence the changes in human vision make keeping blind faith in 20/20 a difficult recipe indeed.

Vision Screening, Testing, Visual Function and Functional Vision

There are important distinctions to be made where organizations perform visual assessment with the goal of defining standards for performance. This can apply to jobs, societal-skills (driving), defense considerations (various military requirements) or simply the need to set a standard in order to determine where rehabilitation efforts are to be best placed. Eyecare professionals should become familiar with the following definitions:

Vision Screening —This is a simple, pass/fail acuity test. A line of acuity is selected as the desired minimum-performance threshold and the candidate is tested only at this level. An example of vision screening is the acuity test that is performed at most DMV centers. Candidates are asked to discern only, for instance, the 20/40 of a standard eye chart.

Vision Testing — This is a more robust determination of visual acuity. Candidates are given decreasing lines of acuity to read, until the point is reached that they are unsuccessful in reading all the letters. Vision testing therefore determines the candidate’s true acuity potential. A motor vehicle acuity test performed in an eyecare professional’s office is an example of vision testing and is a more comprehensive acuity determination than vision screening.

Vision Function — Vision functions, which include acuity, contrast sensitivity, color discrimination, field-of-view and binocularity, are performed during a comprehensive eye exam. These tests not only help to determine eye health by evaluating structural changes at the organ level of the eye (for example, cataracts in the crystalline lens), they can also help to determine visual function through evaluation of functional changes at the organ level; for example, loss of contrast sensitivity from the same lenticular protein deterioration.

Functional Vision — Functional vision determines how an individual functions in a vision-related activity. The performance of daily living skills, such as reading, mobility (stair and step negotiation), driving, piloting an aircraft or driving a forklift are examples of functional vision. Although individuals may demonstrate excellent vision function, they also can demonstrate poor functional vision… and vice-versa.

by Barry Santini, ABOM
2020mag.com

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