Posts Tagged ‘Viva International Group’

Harley-Davidson Eyewear Introduces Five New Styles For Men and Women

May 21st, 2013

Viva International Group introduces five new styles for men and women to the Harley-Davidson® Eyewear collection. The new release consists of three ophthalmic styles for men and two ophthalmic styles for women, which captures the essence of the brand with unique treatments, including branded chrome temple tips, textured finishes and rivet-enhanced metal trims.

The new styles for men, which include models HD 469, HD 470 and HD 471, feature sleek temples in a combination of acetate and metal. A metal trim enhanced by an innovative textured pattern blends with the temple’s acetate material in a mix of tortoise and horn color combinations, including blue tortoise, tortoise over olive green, black over grey horn, as well as grey over light grey. The Harley-Davidson® Bar and Shield logo is laser-etched on the frame’s metal endpiece and chrome temple tips, which offers a subtle branding component. Model HD 469 features a semi-rimless metal front, while model HD 470 features a full-rimmed metal front, both in modified rectangle shapes. The soft rectangle shape of semi-rimless model HD 471 sports a double bar, which delivers a more retro look.

HD 469

HD 470

HD 471

HD 510

HD 511

The new women styles from the Harley-Davidson® Eyewear collection are decorated with enticing bold metal accents. Riveted metal detailing, inspired by motorcycle studded hood designs, accent the handmade acetate fronts of models HD 510 and HD 511. This studded design motif continues onto the duo’s metal temples, which is adorned with the H-D® logo. A cat-eye inspired rectangular shape details the front of model HD 510, while HD 511 showcases a softer cat-eye silhouette. A rich color palette, including brown over translucent light blue, brown over cream, as well as black over glitter horn, add dimension to this fashionable and edgy, yet wearable duo.

About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian and GUESS by Marciano, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson®, RAMPAGE®, SKECHERS, and William Rast, and value names Viva, Magic Clip®, and Savvy.

Viva has five direct sales offices in the United Kingdom, France, Brazil, Canada and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland. www.vivagroup.com

No comments »

Posted in Frames

Tags: eyewear Harley-Davidson ophthalmic Viva International Group

Four New Ophthalmic Styles Introduced To The Candie’s Eyewear Collection

October 18th, 2012

Candies Viva International Group introduces four new ophthalmic styles to the CANDIE’S® Eyewear collection this fall. The new styles reflect the playfulness of today’s CANDIE’S girl infused with fashion glamour. Bold patterns, including stripe detailing, animal prints and contrasting color combinations highlight the high-spirited styling of the new fall collection.

Logan and Lexie

Fun stripe detailing decorates the outside temples of model C Logan, while model C Lexie takes a more subtler approach with a stripe pattern on the inside of each temple. Both styles are handcrafted in acetate and feature trendy oval front shapes. This chic duo is available in black, brown and burgundy, revealing a secondary color on the inside of each frame.

An animal print motif enhances the temple tip design of models C Cara and C Cory. These two chic styles feature metal temples adorned with raised metal logo treatments in a satin finish. A rich color palette of solid black over brown, burgundy over purple and brown tortoise is showcased in the handmade acetate oval front of model C Cara. Model C Cory features a semi-rimless metal front in soft tones of black, dark brown and plum.

Cory and Cara

For more information please call 800-345-VIVA or visit www.vivagroup.com.

Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Visionworks, formerly Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience. For more information, please visit www.vivagroup.com.

Comments Off »

Posted in Frames

Tags: BONGO Candies Catherine Deneuve eyewear Gant GANT by Michael Bastian GANT Rugger GUESS GUESS by Marciano Harley-Davidson Magic Clip Mark Nason and William Rast ophthalmic RAMPAGE Savvy Skechers Viva Viva International Group William Rast Racing

Four New Releases From The SKECHERS Eyewear Fall/Winter 2012 Collection

October 3rd, 2012

Viva International Group presents four new releases from the SKECHERS Eyewear Fall/Winter 2012 collection consisting of two men’s and two women’s ophthalmic styles. The new styles deliver a fashionable mix of fun graphic patterns in striking color combinations, inspired by the trend-savvy fashion sense of the SKECHERS lifestyle footwear collections.

An innovative blend of textured accents decorates the temples of models SK 2057 and SK 2058, two key styles from the women’s ophthalmic collection. Each handmade acetate temple features a two-toned milled striped design, complimented by a dot pattern. A metal plaque featuring the SKECHERS logo completes the look of this unique temple treatment. Model SK 2057 is fully handcrafted in acetate with a soft rectangular front, while SK 2058 features a semi-rimless metal front in a modified oval shape. Both styles are available in a variety of spirited colors combinations, including black over white and magenta, plum over pink and satin teal.

The new men’s ophthalmic collection features sporty design elements infused with subtle color accents. Model SK 3060 features a sleek two-toned metal front, while model SK 3062 boasts a handmade acetate front in tri-colored combinations, both in rectangle profiles. Color-filled details highlight the SKECHERS “S” logo on the metal temples of these new styles. Acetate temple tips are branded with an incision “S” logo on the inside right temple in shiny metallic silver. Model SK 3060 is offered in a matte finish, including black, green and brown, while the acetate front of SK 3062 is available in an array of colors, including black on grey, navy on grey and dark brown.

The new ophthalmic styles from SKECHERS Eyewear will be introduced at Vision Expo West. For more information, please call 800-345-VIVA or visit vivagroup.com.

About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy. Viva has five direct sales offices in the United Kingdom, France, Brazil, Canada and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland. Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Visionworks, formerly Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience. For more information, please visit vivagroup.com.

About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, Japan and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

Comments Off »

Posted in Frames

Tags: Candies Catherine Deneuve eyewear Gant GANT by Michael Bastian GANT Rugger GUESS GUESS by Marciano Harley-Davidson Magic Clip Mark Nason and William Rast ophthalmic RAMPAGE Savvy Skechers Viva Viva International Group William Rast Racing

New Styles For Boys From The Harley-Davidson Wild Child Eyewear Summer 2012 Collection

June 19th, 2012

Viva International Group introduces five new ophthalmic styles for boys from the Harley-Davidson® Wild Child Eyewear Summer 2012 collection. The new collection captures the riveting lifestyle of the Harley-Davidson brand with unique temple treatments featuring fun motorcycle-inspired design elements. Designed to accommodate a wide range of face shapes, each style is perfect for today’s tween on the go.

Model HD 408

Triple-layered colorizations highlight the innovatively designed temples of models HD 407 and HD 408, delivering a sleek sporty look. Handcrafted in acetate, each temple features a slight v-shaped design, which accentuates the temple’s tri-colored treatment. Both featuring rectangular shape fronts, HD 407 is offered in an eye size of 48 mm, while HD 408 is slightly larger with an eye size of 51 mm. A solid tortoise color is also available in both styles.

Model HD 408

The extreme temple designs of models HD 433, HD 434 and HD 435 adds a creative spin to the fun eyewear options available for tweens. Bold angular-shaped plastic temple tips feature the Harley-Davidson Bar & Shield logo on the inside right tip, while the sleek design of the metal temples is branded with the Harley-Davidson name imprinted on the outside left temple. Model HD 433 features a semi-rimless metal front, model HD 434 features full-rimmed oval shape metal front and model HD 435 features a full-rimmed rectangle shape metal front.

All five models from the new collection feature spring hinges for extra comfort and a secure fit. For more information please call 800-345-VIVA or visit vivagroup.com.

Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.

1 comment »

Posted in Frames

Tags: childrens frames eyewear Harley-Davidson ophthalmic Viva International Group Wild Child

Viva International Group Introduces 10 New Styles From The Harley-Davidson Eyewear Spring 2012 Collection

May 21st, 2012

Viva International Group introduces 10 new styles for men and women from the Harley-Davidson® Eyewear Spring 2012 collection. Each reflects the distinguished quality and workmanship of the Harley-Davidson brand. The men’s styles evoke the masculine, yet trend-driven quality of the Harley-Davidson man, and deliver a unique mix of fashion-forward styles. The Ladies collection offers a fashionable blend of design elements, including subtle flame accents and stone embellishments. Supporting the new collection is a new campaign, shot in a classic location for an iconic brand.

HD 422

Each frame is solidly constructed and designed with clean lines and subtle logo treatments. Key materials include stainless steel, as seen in models HD 422, HD 423 and HD 424, from the men’s ophthalmic collection. This lightweight material delivers a slim profile, while showcasing the Harley-Davidson Bar & Shield logo laser-etched on both of the temples. A series of parallel notches help define the style’s streamlined temple design. Soft metallic colors, including brown, gunmetal, olive and black, are inspired by the chrome details of the brand’s esteemed motorcycles. Each style is finished with branded chrome temple tips.

HD 506 and HD 508

The Ladies ophthalmic collection includes models HD 506, HD 507 and HD 508, three new metal styles featuring a three-piece compression mount construction. The styles feature a subtle flame pattern on each temple, which highlights a metal plaque featuring the Harley-Davidson logo accented by two crystal stones.

The trendy new prescription-ready sunglass models from Harley-Davidson® Eyewear deliver full UV/UB protection, along with sporty, yet fashionable design elements. Model HDX 833, from the men’s collection, features a flame-enhanced temple design and a metal plaque with the Harley-Davidson Bar & Shield logo. This sleek handmade acetate sunglass style is finished in classic black, orange and tortoise colorations.

HDX 833

The double-bridge aviator design of prescription-ready sunglass model HDX 834, comprised of stainless steel, features the Harley-Davidson Bar & Shield logo laser-etched on the temples, as well as the top part of the frame’s bridge. Enhanced by a slim profile and featured in the men’s sunglass campaign image, model HDX 834 takes its inspiration from the brand’s trend-driven design elements. The added benefit of polarized lenses offers superior glare reduction and optimum sun protection for this new men’s style.

The spring releases from the Ladies prescription-ready sunglass collection deliver dramatic styling in a rich color palette, including black on zebra, gradient amber, purple and tortoise. An elegant button appliqué featuring a Harley-Davidson “HD” logo adorns the temples of models HDX 838 and HDX 839. Handcrafted in acetate, the soft square shape of model HDX 838 and oval shape of HDX 839 offers a daring, yet fashionable look for today’s woman.

Harley-Davidson Eyewear’s Spring/Summer 2012 campaign seeks its inspiration from the iconic backdrop of Asbury Park, NJ, home of The Stone Pony and Bruce Springsteen. The famed area’s amusement halls and boardwalk offer the perfect ambiance for the image campaign’s authentic tone and support the new collection. New merchandising materials consist of an eight-piece countertop display, a one-piece highlighter plaque, counter cards, mirror and logo plaque. For more information please call 800-345-VIVA or visit vivagroup.com.

Comments Off »

Posted in Frames

Tags: Asbury Park Bruce Springsteen eyewear Harley-Davidson ophthalmic sunglasses sunwear The Stone Pony Viva International Group

Eight Tantalizing New Ophthalmic Styles Introduced To The CANDIE’S Eyewear Collection For Spring 2012

May 17th, 2012

Candies Viva International Group introduces eight tantalizing new ophthalmic styles to the CANDIE’S® Eyewear collection this spring. The new styles reflect the trendsetting design elements featured in CANDIE’S apparel and accessories. Exciting trends, including floral accents, animal prints, filigree detailing and stud treatments are showcased throughout the collection, to deliver a cohesive blend of fashion and style for today’s CANDIE’S girl.

Models Abigail and Adele

Models C Abigail and C Adele reflect the allure of Vintage Glamour, one of the key trends in this season’s collection. The temples of this duo feature an intricate carved effect adorned by small crystal stones and the CANDIE’S signature logo plaque. Each style is finished in jewel tones, including plum over cream, burgundy over pink and black over berry with berry temples. Both crafted in handmade acetate, model C Abigail features a modified rectangle front, while C Adele features a modified cat-eye front.

Model Hailey

Milled filigree details and studs accent the temples of models C Hailey and C Harlow, two handmade acetate frames, highlighting the collection’s Guns n’ Roses trend. The temple’s elaborate floral pattern reveals a pop of color, adding a mix of chic sophistication. Rich colors of burgundy, plum, brown and black compliment the modified rectangle front of C Hailey and modified oval front of C Harlow.

Model Lola

Structured silhouettes and metal hardware detailing accentuate the styling of models C Lauren and C Lola. The collection’s Major Flirt trend is inspired by the camouflage print patterns and dynamic color combinations featured in some of the key styles from the CANDIE’S clothing and accessories collection. These design elements are re-interpreted in the duo’s temple treatments, including intricately milled camo patterns that appear on each handmade acetate temple. Model C Lauren features a full flat metal front and model C Lola has a flat metal semi-rimless design.

Model Payton

Youthful colors, animal prints and urban chic are illustrated in the Welcome to the Jungle trend, featuring models C Paula and C Payton. Handmade acetate temples are offered in enticing patterns and color blends which reflect the adventurous lifestyle of today’s CANDIE’S girl. A metal logo treatment completes the look of these fun temples. Model C Paula has a semi-rimless oval flat metal front and model C Payton is offered in a full rim rectangle flat metal front in satin finishes of black, brown, pink and plum.

Marketing materials consist of print advertising in optical trade and fashion publications featuring the brand’s campaign images with Glee star, Lea Michele, the new face of CANDIE’S. The campaign titled, “Hangin’ At Home” features Lea causing a stir in the kitchen, glamorously lounging by the pool and being playful, giving consumers a behind the scenes look at her everyday life at home. Along with the creative campaign images, merchandising materials consist of a three-piece display, a twelve-piece display, a mirror and a logo plaque. For more information please call 800-345-VIVA or visit vivagroup.com.

Comments Off »

Posted in Frames

Tags: Candies eyewear ophthalmic Viva International Group

Two New Ophthalmic Releases To The BONGO Eyewear 2012 Collection

May 15th, 2012

This spring, Viva International Group presents two new ophthalmic releases to the BONGO® Eyewear 2012 collection, infused with lace-inspired patterns in fun color combinations. The new collection delivers flirty, yet feminine design elements, which coordinate perfectly with today’s sexy and independent BONGO girl.

Model B Lila and B Lacy feature handcrafted acetate temples embellished with an intricate lace pattern and engraved BONGO logo. Model B Lila features a modified oval metal front in black, brown and plum, which compliment the temple’s two-tone coloration. Model B Lacey is fully handcrafted in acetate with a modified rectangle front and offered in contrasting colors of black over blue, brown over crystal and burgundy over pink. Both styles feature spring hinges, ensuring a perfect fit every time.

BONGO recently unveiled its new spring marketing campaign featuring ABC Family’s Pretty Little Liars lead actresses, Lucy Hale and Ashley Benson. The creative for the campaign features Hale and Benson playfully posing together and lightheartedly showing the sweet but edgy side of BONGO. Hale takes on the sweet role while Benson is her bolder counterpart. Along with print advertising featuring Hale and Benson, merchandising materials will consist of a three-piece display and counter card. For more information please call 800-345-VIVA or visit vivagroup.com

Comments Off »

Posted in Frames

Tags: BONGO eyewear ophthalmic Pretty Little Liars Viva International Group

Viva International Group Introduces The Spring 2012 RAMPAGE Eyewear Collection

May 14th, 2012

The spring 2012 RAMPAGE® Eyewear collection from Viva International Group features four new ophthalmic styles, which offer sexy, hip and on trend design elements for today’s young woman. An array of inventive temple treatments, including hardware elements, rivets and metal buckle detailing are offered in a variety of fashion-forward silhouettes.

Key design elements include the metal detailing featured on the endpieces of models R 162 and R 163. Exposed rivets accentuate the temple’s innovative styling, which evokes an industrial-inspired motif. Handmade acetate temple tips in a soft blend of pearlized colors compliment the frame’s structural design. The modified oval shaped flat metal front of style R 162, delivers a modern look to this sleek style. Style R 163 features a semi-rimless flat metal front in a modified rectangle shape.

Rampage 163

Hardware elements are featured in the temple design of models R 166 and R 167. These temple treatments are inspired by the chunky metal trims found in the RAMPAGE clothing and accessories collections. Both styles showcase a unique metal buckle design, which accents the duo’s handmade acetate temples. Model R 166, which features a modified rectangle front, is fully handcrafted in acetate and offered in a variety of captivating color combinations, including black with ivory temples, brown with tortoise highlights and burgundy over plum. Model R 167 features a modified oval flat metal front design in black, brown and plum.

Rampage 166 and 167

Marketing consists of print advertising in optical trade publications featuring the brand’s campaign images with supermodel Irina Shayk, the current face of RAMPAGE. Along with the creative campaign images, merchandising materials consist of a four-piece display, a ten-piece display, a logo plaque and a one-piece mirror display. For more information please call 800-345-VIVA or visit vivagroup.com.

About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE’S®, BONGO®, BADGLEY MISCHKA®, JOE BOXER®, RAMPAGE®, MUDD®, LONDON FOG®, MOSSIMO®, OCEAN PACIFIC®, DANSKIN®, ROCA WEAR®, CANNON®, ROYAL VELVET®, FIELDCREST®, CHARISMA®, STARTER®, ZOO YORK®, WAVERLY® and SHARPER IMAGE®. In addition, Iconix owns an interest in the ARTFUL DODGER®, ED HARDY®, ECKO®, MARC ECKO®, MATERIAL GIRL™, TRUTH OR DARE™ and PEANUTS® brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

Comments Off »

Posted in Frames

Tags: ARTFUL DODGER® BADGLEY MISCHKA® BONGO Candies CANNON® Catherine Deneuve CHARISMA® DANSKIN® ECKO® Ed Hardy eyewear FIELDCREST® Gant GANT Rugger GUESS Harley-Davidson Iconix Brand Group JOE BOXER® LONDON FOG® Marc Ecko MATERIAL GIRL™ MOSSIMO® MUDD® Ocean Pacific ophthalmic PEANUTS® RAMPAGE ROCA WEAR® ROYAL VELVET® SHARPER IMAGE® Skechers STARTER® TRUTH OR DARE™ Viva International Group WAVERLY® William Rast Racing Zoo York

Viva International Group Presents 10 New Releases From The SKECHERS Eyewear Spring/Summer 2012 Collection

May 10th, 2012

Viva International Group presents 10 new releases from the SKECHERS Eyewear Spring/Summer 2012 collection consisting of four men’s, four women’s and two boy’s ophthalmic styles. The new styles capture the sporty and vibrant look of the SKECHERS brand, while incorporating many design elements from SKECHERS’ new footwear styles.

Models SK 2041 and SK 2042

Fashion-forward trends consisting of flower pattern accents, metal inlay detailing and unique multi-toned colorations are infused into the new women’s ophthalmic collection. Innovative temple treatments include a swooping colored metal inlay featured on models SK 2041 and SK 2042. Handcrafted in acetate, each temple features a dual layered design available in a variety of trendy color combinations, including black on white crystal, plum horn on purple and brown horn on light blue. Model SK 2041 features an acetate front, while model SK 2042 is designed with a full-rimmed metal front, both offered in modified rectangle shapes.

Models SK 2046 and SK 2068

Inspired by the on-trend design treatments in the SKECHERS footwear collection, models SK 2046 and SK 2068 feature high definition flower prints, which decorate the frame’s handmade acetate temples, along with the SKECHERS logo. Model 2046, fully handcrafted in acetate, is available in rich color combinations, including black on pearl purple horn, brown on light teal and burgundy on burgundy crystal. Model SK 2068 features a semi-rimless metal front in satin black, satin brown and satin purple.

Model SK 3048

The men’s optical collection features a sleek metal inlay with a carbon fiber effect and the SKECHERS logo engraved on the temples of styles SK 3048 and SK 3049. Style SK 3048 is fully handcrafted in acetate and available in a rich blend of colors, including dark brown/white/brown crystal, grey/white/grey crystal and grey/blue horn. Style 3049 incorporates the same innovative temple treatment and features a satin-finished metal front in black, green and gunmetal. Both styles feature a modified rectangular front shape, delivering a contemporary and modern look.

Model SK 3043

The temples of models SK 3042 and SK 3043 are infused with a detailing inspired by SKECHERS’ popular sneaker collections. This sporty style is offered in satin black, satin brown and satin gunmetal. Plastic temple tips are available in two-toned colorations of black, brown and gunmetal on model SK 3042, a full-rimmed metal frame and SK 3043, a semi-rimless metal frame.

The selection of boy’s ophthalmic releases for spring 2012 is filled with sporty elements and fun details. Models SK 1030 and SK 1031 feature a recessed horizontal detail, which fuses sporty style with on-trend fashion. The SKECHERS “SKX” logo design, inspired by the brand’s signature graphics, is etched on each temple in bold colors, including green, blue, red and orange.

New merchandising materials include a 15-piece countertop display and pedestal, three-piece highlighter, graphic holder, logo block and counter cards featuring the new spring campaign imagery. For more information, please call 800-345-VIVA or visit www.vivagroup.com.

About Skechers USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, Japan and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

Comments Off »

Posted in Frames

Tags: BONGO Candies Catherine Deneuve eyewear Gant GANT by Michael Bastian GANT Rugger GUESS GUESS by Marciano Harley-Davidson Magic Clip Mark Nason and William Rast ophthalmic opticians RAMPAGE Savvy Skechers Viva Viva International Group

William Rast Eyewear Presents An Exclusive Selection Of New Men’s Releases For Spring 2012

May 1st, 2012

Viva International Group’s William Rast Eyewear, a collection targeted to stylish men and women ages 18 to 49, presents an exclusive selection of new men’s releases for spring 2012. The fashionable and relaxed styling of the collection is tailored for both the premium and sportswear categories and is the ultimate modernized accessory. The sleek and sporty design of the three new sunglasses, along with the sophisticated elements of the three ophthalmic frames are inspired by the Americana heritage of the William Rast brand. A daring new style from the William Rast Racing collection is also available for spring.

Design elements include wood-grain textured temple treatments and metal décor accents. Premium materials, including stainless steel, handmade acetate and polarized lenses on select styles, combine high quality design with optimized comfort. Each style features metal insets of the William Rast New America flag, as well as the iconic William Rast “dub” logo.

“This season’s releases from the William Rast Eyewear collection is dedicated to the men who live life on the edge without any limits,” says Liz Tontodonati, Viva’s general manager for the William Rast brand. “In true iconic fashion, these styles combine Americana Heritage with Biker Culture, modernized for today’s man.”

WR 1044
A distinctive rectangle front shape highlights the retro-inspired design of model WR 1044, a key ophthalmic style, handcrafted in acetate. The frame’s rich coloration is offered in dual-tones of black, brown horn and olive horn.

WR 1045
Model WR 1045 features a striking temple design, inspired by the William Rast “dub” logo. The frame’s flat metal construction offers a streamlined profile, combined with the lightweight benefits of stainless steel. This contemporary design is available in black, brown and gunmetal in a soft matte finish.

The handmade acetate temples of model WR 1046 feature a wood-grain textured finish in warm tones of grey and olive. The front’s flat metal design is crafted in stainless steel and is available in gunmetal, navy and olive in a matte finish. The style’s rectangle profile is accentuated by the frame’s modernized styling.

The sunglass styles of the spring collection offer a blend of sport and sophistication, while delivering 100% UVA/UVB sun protection. Model WRS 2033P is an aviator crafted in stainless steel with a matte finish. The pronounced top bar accents the frame’s iconic shape. Polycarbonate polarized lenses are available in gradient shades of grey, as well as blue.

WRS 2039
Solidly designed, model WRS 2039 delivers a definitive, yet restructured version of the wayfarer. A top metal bar accents the handmade acetate front design, while a matte-finished metal décor details the frame’s handmade acetate temples. Warm colors of black, ivory tortoise and tortoise produce the perfect backdrop for this classic shape.

WRS 2061P
The smooth finish of navigator model WRS 2061P features a stainless steel front and temples with handmade acetate temple covers. Each temple is accented by a subtle engraved stripe design that appears again on the frame’s endpieces. This sporty style is available in antiqued finishes of black, bronze and gunmetal and equipped with CRXII polarized lenses.

The bold styling of model WRS 3012P, new from the William Rast Racing collection, is a clear winner with its trendsetting design. The aviator-inspired sunglass style is crafted in handmade acetate and features a matte-finished metal décor above the nosebridge. A grey exterior reveals a blend of ivory and black crystal in a striking design pattern on the interior of model WRS 3012P, which is also available in solid black and tortoise. CR-39 sunlenses are available in grey and brown, offering full UVA/UVB sun protection.

Merchandising materials include an eight-to 16-piece countertop rotating display, eight-piece tray, one-piece logo block, countercards and mirror. For more information please call 800-345-VIVA

www.vivagroup.com

Comments Off »

Posted in Frames

Tags: eyewear ophthalmic polarized sunglasses sunwear Viva International Group William Rast