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Viva International Group Presents 10 New Releases From The SKECHERS Eyewear Spring/Summer 2012 Collection

May 10th, 2012

Viva International Group presents 10 new releases from the SKECHERS Eyewear Spring/Summer 2012 collection consisting of four men’s, four women’s and two boy’s ophthalmic styles. The new styles capture the sporty and vibrant look of the SKECHERS brand, while incorporating many design elements from SKECHERS’ new footwear styles.

Models SK 2041 and SK 2042

Fashion-forward trends consisting of flower pattern accents, metal inlay detailing and unique multi-toned colorations are infused into the new women’s ophthalmic collection. Innovative temple treatments include a swooping colored metal inlay featured on models SK 2041 and SK 2042. Handcrafted in acetate, each temple features a dual layered design available in a variety of trendy color combinations, including black on white crystal, plum horn on purple and brown horn on light blue. Model SK 2041 features an acetate front, while model SK 2042 is designed with a full-rimmed metal front, both offered in modified rectangle shapes.

Models SK 2046 and SK 2068

Inspired by the on-trend design treatments in the SKECHERS footwear collection, models SK 2046 and SK 2068 feature high definition flower prints, which decorate the frame’s handmade acetate temples, along with the SKECHERS logo. Model 2046, fully handcrafted in acetate, is available in rich color combinations, including black on pearl purple horn, brown on light teal and burgundy on burgundy crystal. Model SK 2068 features a semi-rimless metal front in satin black, satin brown and satin purple.

Model SK 3048

The men’s optical collection features a sleek metal inlay with a carbon fiber effect and the SKECHERS logo engraved on the temples of styles SK 3048 and SK 3049. Style SK 3048 is fully handcrafted in acetate and available in a rich blend of colors, including dark brown/white/brown crystal, grey/white/grey crystal and grey/blue horn. Style 3049 incorporates the same innovative temple treatment and features a satin-finished metal front in black, green and gunmetal. Both styles feature a modified rectangular front shape, delivering a contemporary and modern look.

Model SK 3043

The temples of models SK 3042 and SK 3043 are infused with a detailing inspired by SKECHERS’ popular sneaker collections. This sporty style is offered in satin black, satin brown and satin gunmetal. Plastic temple tips are available in two-toned colorations of black, brown and gunmetal on model SK 3042, a full-rimmed metal frame and SK 3043, a semi-rimless metal frame.

The selection of boy’s ophthalmic releases for spring 2012 is filled with sporty elements and fun details. Models SK 1030 and SK 1031 feature a recessed horizontal detail, which fuses sporty style with on-trend fashion. The SKECHERS “SKX” logo design, inspired by the brand’s signature graphics, is etched on each temple in bold colors, including green, blue, red and orange.

New merchandising materials include a 15-piece countertop display and pedestal, three-piece highlighter, graphic holder, logo block and counter cards featuring the new spring campaign imagery. For more information, please call 800-345-VIVA or visit www.vivagroup.com.

 

About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.

Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.

Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Visionworks, formerly Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience. For more information, please visit www.vivagroup.com.

About Skechers USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, Japan and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).


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Viva International Group Presents The New GANT Eyewear 2012 Spring/Summer Collection

April 25th, 2012

Viva International Group presents the new GANT Eyewear 2012 Spring/Summer collection, which follows the timeless American tradition of GANT. Relaxed summer weekends, including friends and families at play, serve as the backdrop for the Spring/Summer 2012 eyewear collection. The new collection consists of three men’s and three women’s ophthalmic styles, inspired by the All American Preppy lifestyle of today’s GANT man and woman. Two new men’s ophthalmic styles from the GANT Rugger Eyewear collection are also included in this season’s new releases, along with three new styles from the GANT by Michael Bastian Eyewear collection.

G Ken and G Thomas
Subtle temple treatments are showcased in the design of models G Ken and G Thomas, two metal styles from the men’s ophthalmic collection. Raised temple detailing adds depth to the well-tailored look of these two styles. Offered in satin-finished colors of black, brown, gunmetal and olive, model G Ken features a full-rimmed front, while model G Thomas features a semi-rimless front.

Handcrafted in acetate, model G Vincent delivers a look that is young and modern, yet etched with classic appeal. Design elements include a laser engraved logo, which accents each temple, along with flat metal stud detailing. The frame’s deep color palette includes black, navy, olive and tortoise.

The styles from the women’s ophthalmic collection feature subtle design elements, including textured effects and metal accents. The elegant temple design of model GW Emma, a handmade acetate frame, features a laser-etched snake finish, which highlights the frame’s translucent coloration. Model GW Emma is also available in solid black.

A metal trim accent decorates the handmade acetate front of model GW Letey, another key style from the women’s optical collection. The satin-finished metal detailing continues into the design of the frame’s metal temples. Horn variations in blue and purple, as well as solid brown, accentuate the frame’s feminine shape.

GW Casey
Model GW Casey features a semi-rimless metal front and a similar temple treatment. The satin-finished metals are available in blue, brown and purple.

Model GR Baxter, a new release from the GANT Rugger Spring/Sumer 2012 ophthalmic collection for men, reflects the casual styling of this classic Americana brand. This contemporary style features a handmade acetate front accentuated by a metal bridge and metal temples. Rich horn combinations, including blue horn and grey horn, as well as amber tortoise, contrast perfectly with the frame’s satin-finished metal details.

GR Wolfie
Model GR Wolfie is featured in the GANT Rugger Eyewear Spring image campaign and boasts a scholarly look with a modern twist. The thick temples and broad front design of this handcrafted acetate frame highlight the style’s varied color palette of black, crystal and light tortoise.

G MB Brady
The GANT by Michel Bastian Eyewear Spring/Summer 2102 collection features a whimsical blend of fashion and fun. Models G MB Brady and G MB Mike, both handcrafted in acetate, are available in a variety of color combinations, including black over blue, green over navy and black over tortoise. Model G MB Brady features a retro front in a rectangle shape, while model G MB Mike features a rounded front shape with a keyhole bridge accent.

The starting point for the collection was Michael Bastian’s own dream of the ideal Hawaiian vacation.

“Having never been there myself, I quickly realized that most of what I know about Hawaii came from watching the 70s American TV show ‘The Brady Bunch’ as a little kid. On that show, the Brady family very famously took a trip to Hawaii where they had many adventures while exploring the islands. This pop culture reference seemed perfect for the collection – happy, bright, optimistic and thoroughly American.”

G Madeline
Model G Madeline, a unisex style, is comprised of metal in gold and satin gunmetal. A double bridge accents the frame’s tear shaped lenses. Colored cable temple tips complete the look of this hip and trendy style.

For more information about the complete GANT Eyewear collection, including the GANT Rugger and GANT by Michael Bastian Eyewear collections, please visit vivagroup.com.

About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano and William Rast, Mark Nason, to fashion and lifestyle brands BONGO®, Candie’s®, Catherine Denueve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.

www.vivagroup.com

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Viva International Group Introduces The Mark Nason Spring/Summer 2012 Eyewear Collection

April 11th, 2012

Model: Conrad

Viva International Group introduces the Mark Nason Eyewear Spring/Summer 2012 collection, which features classic rock ‘n’ roll elements and signature embellishments, as seen in the brand’s exclusive couture leather boot designs. Design elements include the Mark Nason “signature” dragon, crosses and detailed roses, which enhance the collection’s edgy style. The new collection consists of 13 ophthalmic styles and 18 sunglass styles for men and women.

The men’s ophthalmic collection, which features nine styles, fuses cool sophistication with a rock ‘n’ roll attitude. Branded treatments, including metal casted tips inscribed with the Mark Nason Cross/Dragon logo and a Mark Nason raised metal logo plaque on the interior portion of each temple, reinforce the collection’s attention to detail. Premium materials are used throughout the collection, including handmade acetates, matte and antique metal finishes and leather trims.

Model: Penn

Models MN Penn and MN Conner, two key ophthalmic styles, deliver retro styling with a modern edge. Model MN Conner features a handmade acetate and metal combination front, which is accented by engraved striped detailing and Mark Nason logo on each metal temple. Model MN Penn features a semi-rimless metal front with a similar temple treatment. Other key elements include metal plaques featuring a cross design combined with the Mark Nason logo, which can be seen on the endpieces and temples of models MN Galen and MN Aldford.

Model: Ransky

Metal endpieces accented by recessed striped details and the Mark Nason “signature” dragon logo are featured on models MN Ransky and MN Tilney. Inspired by Mark Nason’s designer boot collection, each temple is wrapped in textured leather and available in rich colors of black, blue or brown.

The women’s ophthalmic collection consists of four styles, all crafted in handmade acetate with a polished finish. Models MN Dessa and MN Lorna feature a trio of metal crosses on the frame’s temple, inspired by the detailing found on the brand’s leather bags. A deep color palette, which includes laminations in black, camo, tortoise and burgundy, highlight this intricate design pattern.

Model: Dessa

A metal trim enhanced by studs and a rose logo decorate the endpiece and temples of models MN Kari and MN Goldie, adding drama to this bold duo. Tortoise and horn colorations enhance this metal detailing, which also appears on the women’s boot collection.

The new sunglasses from the Mark Nason Spring/Summer 2012 consist of eight men’s, six women’s and five unisex styles, featuring polarized, CR-39 and CRXII lenses. The design elements in this collection feature leather trims, textured metals and iconic logo treatments. Casted dragon/cross logo tips complete the look of this unique collection. Bold silhouettes in striking designs are the ultimate accompaniment to designer denim and casual couture.

Luxurious details, including leather-wrapped temples, are featured on models MN Railway and MN Rudd, two key unisex styles and MN Tessa, from the women’s sunglass collection. Model MN Railway is adorned with a striped metal endpiece and casted dragon logo. MN Rudd is a metal aviator, while MN Railway sports a navigator profile in handmade acetate. All three styles offer the option of prescription-ready frames.

Model: Corkman

Engraved striping, which showcases the frame’s textured metal detailing, is featured on models MN Conrad and MN Corkman, from the men’s sunglass collection. Model MN Conrad features a distinct striped pattern on its metal bridge and side detail. Model MN Corkman boasts a similar design on the frame’s endpiece and temple, with a leather insert on the bridge. Both styles come with CR39 polarized lenses for the optimum in sun protection and clarity and are prescription-ready.

Mark Nason’s iconic logo treatments add distinct design dimension to the collection. This is best illustrated in women’s sunglass model MN Nyx, which is featured in the Spring/Summer 2012 image campaign. A bold mix of metal crosses adorns the temples of this handmade acetate style, along with a metal logo plaque affixed to the interior frame’s endpiece. Model MN Nyx is equipped with CR39 prescription-ready sunlenses.

Merchandising materials include a two-piece display, countercards, logo plaque, 18-piece tower and pedestal base. For more information on the complete Mark Nason Eyewear collection, please visit vivagroup.com.

About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.

Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.

Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience. For more information, please visit www.vivagroup.com.

About Mark Nason
Mark Nason, designer and founder of the Mark Nason brand is today’s leader of rock n’ roll influenced footwear. Mark Nason is based in Manhattan Beach, California and was founded in 2003. The footwear is handcrafted in Italy and designed to complement designer denim and dress casual wear. With distinctive profiles, signature embellishments and luxurious hand-treated leathers, the range of classic and modern boots, shoes and sandals are desired by those who define style as unique and individualistic. Mark Nason footwear is handcrafted by several Italian factories and tanneries that have been family owned and operated for many generations using one-of-a-kind exclusive leathers. Mark Nason product is sold in better department stores and specialty independents throughout the United States and Canada. For more information, visit Mark Nason online at www.marknason.com or email info@marknason.com.

www.vivagroup.com | www.marknason.com

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Catherine Deneuve Lunettes Spring/Summer 2012 Collection From Viva International Group

March 22nd, 2012

Catherine Deneuve Lunettes from Viva International Group announces the debut of its premier sunglass collection for Spring/Summer 2012. The new product line includes six prescription-ready sunglass styles, which are inspired by the collection’s timeless beauty and Ms. Deneuve’s own sense of style. The new sunglasses are perfect for the 55 and older woman who is trend aware, yet not trend-driven, and is seeking classic elegance.

“We are pleased to add such an exclusive group of sunglass styles to this iconic collection,” says Liz Tontodonati, general manager for the Catherine Deneuve Lunettes brand at Viva. “There is a definite need in today’s eyewear selection to include fashionable and affordable sunglasses for the mature and stylish woman. The collection is a true reflection of Mademoiselle Deneuve’s style, elegance and Joie De Vivre!”

The new sunglasses are crafted in handmade acetate and feature stone and metal accents. High quality CR-39 lenses are used in all of the sunglasses, providing optimum sun protection. A rich color palette of soft muted tones, including burgundy, brown horn, raspberry and tortoise, as well as two-toned and pearl finished colorations add a dramatic touch to these distinct styles. The brand’s iconic logo subtlety highlights the frame’s temple treatments and the end-pieces of select styles.

Model CD-602
Model CD-602, a key style in the collection, is a handmade acetate frame, which features fine crystal accents on each temple. Sophisticated colorations, including honey over navy, purple and tortoise, highlight the frame’s bold front profile.

Model CD-604
A metal trim featuring a stone-enhanced filigree treatment details the endpieces of model CD-604, another key style from the collection. A soft hourglass temple design completes the look of this exquisite style.

Merchandising materials include a countercard, which features the new Spring 2012 campaign image, and a logo plaque. The campaign image, which was shot in Paris at the famed Le Studio Rouchon, features Ms. Deneuve wearing model CD-600 in black. The structural design of this sunglass features a ribbed detail, which accentuates the frame’s metal temples.

Model CD-600, which features a handmade acetate front in a soft update to the classic cat-eye, is also available in brown horn, grey horn over blue and purple horn.

All six styles include a hard case and a cleaning cloth.

About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson®, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.

Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.

www.vivagroup.com

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William Rast Eyewear Presents Three New Ophthalmic Styles For Women

November 2nd, 2011

William Rast Eyewear presents three new ophthalmic styles for women just in time for the Fall/Winter season. The collection features a variety of soft neutral and translucent colorations, which reflect the brand’s current color palette, including shades of grey, olive, tortoise and brown. The styling is a modern interpretation of classic silhouettes with subtle design elements.

Cat-eyes remain an influential look in today’s women’s eyewear collections, as seen in style WR 1012, which features a softened version of this iconic shape. A custom t-gap flex hinge serves as a functional, yet decorative detail, which reflects the utilitarian embellishments found in the brand’s garments. Handcrafted in acetate, WR 1012 is available in black, brown and purple.

Model WR-1012

Style WR 1039 delivers vintage styling with a contemporary focus. The frame’s clean design, handcrafted in acetate, features a modified rectangle front and sleek temples. Style WR 1039 is available in translucent grey and crystal clear, as well as black, olive and tortoise.

Style WR 1040, also handcrafted in acetate, features a deeper rectangular front shape and a tapered temple design. Warm colorations include brown, smoke, tortoise, and contrasting color combinations, such as black and white horn. Each style features metal insets of the William Rast New America flag on the inside of the right temple tip as well as the William Rast “dub” logo on the exterior left temple.

Model WR-1039 and WR-1040

Merchandising materials consist of an eight to 16-piece rotating display, eight-piece tray, one-piece logo block, countercards and mirror. For more information call 800-345-VIVA or visit vivagroup.com/williamrast

About Viva International Group

Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson®, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.

Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.

Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience. For more information, please visit www.vivagroup.com

About William Rast

William Rast, the ‘New America’ denim culture brand, was conceptualized and founded by Justin Timberlake in 2005 under management of CEO Colin Dyne. Originally comprised of only denim, the brand has expanded into a complete lifestyle collection, including leathers, outerwear, wovens, knits, footwear and eyewear; known for delivering quality, fashion forward design and premium fit. Grounded in the iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary context, William Rast has found its place on the floors of top-tier department stores and boutiques across the globe, and has become a staple for denim fans worldwide. The company operates William Rast retail stores at Century City in Los Angeles, Aventura in Miami, Valley Fair in San Jose and Desert Hills Premium Outlets in Palm Springs; as well as its webshop at www.williamrast.com


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Viva International Group Introduces The SKECHERS Fall 2011 Eyewear Collection

September 12th, 2011

Viva International Group introduces the SKECHERS Eyewear Fall 2011 collection, which includes four new women’s ophthalmic styles that feature a dynamic fusion of trendy patterns and explosive color combinations. Designed to coordinate perfectly with today’s fashions, the frames’ graphics and designs reflect the core elements of the brand, which offers a variety of optical and sun accessories for men, women and children.

Highlights of the new styles include pyramid stud detailing and high-definition graphics, which create a compelling mix of fresh accents influenced by the brand’s fashion edge. A fun graffiti pattern of the words “Peace,” “Love” and “SKECHERS” decorates the temples of SK 2031 and SK 2032 using a high-definition application technique. A pyramid-studded metal plaque completes the look of these striking temples. This innovative design offers an enticing color palette, including shades of magenta, lavender, pink and teal.

A multi-colored graphic print details the temples of SK 2037 and SK 2038, two thin profile models from the new women’s collection. Droplets of colors, including pink, brown, purple and lime, decorate the frame’s crystal clear temples, adding a splash of fun to this playful duo. Each temple is crafted out of TR-90 plastic, which provides superior durability and a lightweight feel. The brand’s iconic “S” logo plaque adorns these innovative temples, complimented by metal fronts in a variety of rich satin finishes, including brown, fuchsia, plum, teal and periwinkle.

www.vivagroup.com

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Fashion-Forward and Innovative Details: New Harley-Davidson Eyewear Fall 2011 Collection

September 8th, 2011

Viva International Group introduces twelve new styles from the Harley-Davidson® Eyewear Fall 2011 collection featuring a mix of fashion-forward and innovative details for men and women.

The new men’s collection evokes the trend-driven quality of Harley-Davidson®, along with the authenticity of the brand’s deep-rooted heritage. A key design element of the men’s optical collection is the creative use of the brand’s iconic logo treatments, including the Harley-Davidson® Bar & Shield logo, featured on styles HD 381, 382 and 383. A transparent temple cover highlights a unique lasered flame design, which runs down the temple’s core, adding a creative element to this esteemed trio. Style HD 381 features a rectangle metal front, style HD 382, a semi-rimless oval shaped front and style HD 383 sports a modified oval front. All three are available in deep tones of gunmetal, satin black and satin brown.

The clean design of styles HD 401, 402 and 403 offers a tailored look, with subtle branding details. The trio’s sleek styling features the Harley-Davidson® name embossed on the metal portion of the metal/plastic combination temples. Styles HD 402 and HD 403 have fronts designed with a deeper lens shape, which accommodates multi-focal prescriptions, while HD 401 features a streamlined semi-rimless front in metal. All three styles feature the Harley-Davidson® Bar & Shield logo on the inside right temple of each frame.

The six new Wearable Art styles from the Harley-Davidson® Ladies collection are inspired by the tattoo graphics found on the brand’s apparel and accessories. The styles are bold, yet easy to wear fashion statements for the Harley-Davidson® woman.

Styles HD 386, 387, and 388 are available in trendy color combinations, including satin purple/navy on orchid, black on grey bone and satin wine on cream. The trio’s plastic temples feature the Harley-Davidson® Script logo highlighted by stone-enhanced rose graphics. HD 386 features a semi-rimless flat metal rounded rectangle shape, while the plastic front of HD 387 and flat metal front of HD 388 feature modified oval shapes.

Stone-enhanced floral vine graphics adorn the plastic temples of styles HD 392, 393, and 394, detailed by the Harley-Davidson® Script logo. Style HD 394 features an oval shape in plastic, while HD 392, a semi-rimless, and HD 393 feature soft rectangle front shapes in metal. A rich color palette, including brown over pink, purple over orchid and wine over cream, highlight the craftsmanship of the stone detailing and floral graphics.

The new Harley-Davidson® Eyewear Fall collection will be presented at Vision Expo West. For more information please call 800-345-VIVA or visit vivagroup.com.

About Viva International Group

Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson®, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.

Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.

Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience.

www.vivagroup.com

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Six New Releases From The SKECHERS Kids Eyewear Summer 2011 Collection

June 14th, 2011

Viva International Group presents six new releases from the SKECHERS Eyewear Summer 2011 collection for kids consisting of two ophthalmic styles for boys and four ophthalmic styles for girls. The new releases feature a youthful blend of artistic details and sporty accents, infused with the DNA of the SKECHERS brand.

The four new optical styles for girls are both fun and trendy. A flower and butterfly detail playfully accents a metallic logo banner on the handmade acetate temples of models SK 1502 and 1503. Model 1502 features a metal front in satin finishes, including blush, teal, plum and violet, while model SK 1503 features a handmade acetate front in chic colors, such as light purple, midnight blue, magenta and teal. Colorful glitter hearts highlight the metal temples and tips of models SK 1504 and SK 1505. The SKECHERS Cali logo completes the look of this fun temple design. Model SK 1504 features a metal front in a satin finish, while model SK 1505 features a handmade acetate front in a mix of vibrant colors, including pink on orange, berry on purple and purple on magenta crystal.

Model SK 1502

Model SK 1505

The new optical styles for boys are designed for today’s active lifestyle. Double injected rubber temple tips on models SK 1029 provide a sporty look with the added benefit of comfort and fit. Accent colors, such as yellow, orange and green highlight the overall design of these innovative temple treatments. A racing theme is reflected in model SK 1036, featuring a raised logo and racer stripe detail with a tread-like pattern laser-etched on the end pieces. Two-tone colors add more excitement to these new styles. Spring hinges offer additional comfort and support on most of the new styles, which are available in eye sizes ranging from 45 mm to 48 mm.

Model SK 1029

Model SK 1036

An all-new assortment of marketing materials will be available this summer for the kids collection, including a Kids Center 12-piece display, small and large merchandising towers, tent counter cards, a one-piece frame highlighter and a store dangler, all featuring SKECHERS’ fun and playful kids campaign images and eye-catching rainbow and glitter graphics. A three-piece highlighter shoe merchandising kit and a vinyl backdrop will also be available this summer. For more information please call 800-345-VIVA or visit www.vivagroup.com

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New Optical Styles for Spring 2011 From RAMPAGE Eyewear

May 11th, 2011

The Spring 2011 RAMPAGE® Eyewear collection from Viva International Group features eight new captivating styles inspired by the chic elegance of the brand. An array of innovative temple treatments, including milled techniques, high-definition prints and sculpted accents are offered in a variety of fashion-forward silhouettes.

Model: R-148 and R-147

Key design elements include a sculpted scallop design on the handmade acetate temples of styles R 145, featuring a modified cat-eye in handmade acetate and R 146, a flat metal modified cat-eye shape. Also featured are endpieces embellished with metal pyramid stud accents and milled temple detailing, as seen on styles R 147 and R 148. The modified oval shaped front in handmade acetate of style R 147, delivers a mesmerizing look to this tantalizing style. Style R 148 features a sleek flat metal front in a modified oval shape.

Model: R-146 and R-145

High-definition techniques are another important feature in the new Spring releases from RAMPAGE® Eyewear. A high-definition cheetah print pattern decorates the handmade acetate temples of style R 150, which features an oval handmade acetate front, while style R 151 features a semi-rimless flat metal front. This innovative technique is also used on the handmade acetate temples of styles R 152 and 153, which both feature a seductive snake print. A foil logo plaque highlights the temples of these four glamorous styles.

The new styles will be available this spring in a variety of luxurious hues, including black, brown, burgundy, olive and tortoise and offered at a dispensary price ranging from $53.95 to $55.95. New merchandising materials will also be available this spring, consisting of a four-piece display, a ten-piece display, a logo plaque and a one-piece mirror display.

vivagroup.com

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New Eyewear Styles for CANDIE’S Spring 2011 Collection

May 9th, 2011

Viva International Group presents six new exciting CANDIE’S® Eyewear ophthalmic styles for Spring 2011. The new releases, consisting of four women and two youth styles, feature temple techniques ranging from high-definition prints to intricate metal accents, offered in a variety of vibrant colors and eye-catching patterns.

“We’re excited about this season’s new styles, which include an array of spirited and fresh looks,” says Roxanne Galari, Viva’s general manager for the CANDIE’S® brand. “The collection captures the fun and flirty style of the CANDIE’S® girl, supported by the brand’s exciting new campaign featuring Vanessa Hudgens.”

Model: C Chelsea

Key styles in the 2011 Spring collection include C Chelsea and C Charlie, which reflect the chic, yet playful side of today’s CANDIE’S® girl. Both styles feature handmade acetate fronts in a rich blend of horn colorations and metal temples decorated with sculpted filigree hearts, adorned with crystals. C Charlie features a modified rectangular shape, while C Chelsea features a softer modified oval shape.

Model: C Andrea

Inspired by the 1980’s, styles C Andrea and C Aubrey feature temples emblazoned with a high-definition zebra pattern in vibrant colors and decorated with a CANDIE’S® metal logo plaque. C Andrea features a handmade acetate front in a modified oval shape and C Aubrey features a flat metal front in a soft rectangular shape.

Model: C Pixie

Styles C Pixie and C Pennie, which feature smaller eye sizes, deliver the perfect fit for a trendy teen, as well as a petite adult. These handmade acetate frames are decorated with a lattice heart pattern, using a high-definition temple technique, and are available in fun colors of brown, plum, gray, burgundy and black.

The Spring campaign features High School Musical star Vanessa Hudgens, who follows in the heels of Britney Spears and Fergie, as the new face for CANDIE’S®. Along with the new campaign images, new merchandising materials, available this spring, will consist of a three-piece display, a twelve-piece display, a mirror and a logo plaque.

The new releases debuted at Vision Expo East, with styles C Chelsea, C Charlie, C Andrea and C Aubrey all offered at a dispensary price of $49.95, and styles C Pixie and C Pennie offered at a dispensary price of $44.95. For more information please call 800-345-VIVA or visit vivagroup.com.

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