Eyewear innovator Wiley X®, Inc. has added a new model to its growing Black Ops Collection — the new polarized WX Twisted. A member of the company’s Street Series™ family, this stylish and functional sunglass combines a stealthy look with the state-of-the-art protection that has made Wiley X a leading provider of protective eyewear to U.S. military, law enforcement, Secret Service and other tactical wearers. The addition of Wiley X’s polarized lenses ensures sharp, distraction-free vision in a variety of high-glare situations, whether patrolling near water, out on the highway or in the “urban jungle.”
Like all Black Ops Collection glasses, the WX Twisted features an understated, wraparound Matte Black frame that provides excellent coverage and fit for medium to large size faces. This virtually indestructible frame is outfitted with versatile, shatterproof Polarized Smoke Grey lenses utilizing Wiley X’s advanced Filter 8™ polarizing technology — for clear vision under a wide range of light conditions.
Another trademark of Wiley X and the Black Ops Collection is superior vision protection for every mission. The new Polarized Black Ops WX Twisted meets stringent ANSI-Z87.1 High Velocity and High Mass Impact Safety standards, protecting the wearer against a wide range of hazards. In fact, Wiley X is the only premium sunglass brand with this level of protection on every pair of glasses it makes.
Another important advantage of the Polarized Black Ops WX Twisted is Wiley X’s prescription ready design. Wearers who require corrective lenses can combine the occupational-grade protection of Wiley X with the customized prescription lenses they need to see clearly. This makes this new model an ideal, no-compromise solution for operatives who require corrective lenses on the job and off.
As a veteran-owned company, Wiley X, Inc. knows the importance of supporting America’s paralyzed veterans. So Wiley X continues its support of the Paralyzed Veterans of America (PVA) and has renewed sponsorship of three key programs for 2013 — the PVA National Trapshoot Circuit, the PVA National Bass Tour and the PVA Hand Cycling Racing Team. As part of its continuing sponsorship, Wiley X will be providing its high performance protective eyewear as featured prizes throughout the 2013 season of PVA shooting, fishing and
hand cycling events.
On the PVA National Trapshoot Circuit, disabled shooters and able-bodied shooters compete as equals in challenging trapshoot events. In its 17th year, this exciting circuit will include competitive shooting events around the country, where the new WX Valor Model #CHVAL06 — a member of Wiley X’s battle-proven Changeable Series — will be worn by staff, directors and volunteers. In addition, Wiley X protective eyewear will be included in prize packages for the winners. These advanced glasses combine crystal clear vision with protection that meets the new GL-PD 10-12 MCEP standard (which supersedes the MIL-PRF-31013 Ballistic Standard) for combat protective eyewear, as well as ANSI Z87.1 High Velocity and High Mass Impact Safety standards for occupational-grade protection. This Changeable Series model is ideal for shooting sports, because it comes as a three-lens package (Smoke Grey, Clear, Light Rust) that allows shooters to switch lenses based on light conditions.
Wiley X will again support the PVA National Bass Tour with its new Climate Control™ Series WX Echo Model #CCECH04, combining Gloss Black frames with Polarized Emerald Mirror lenses. These state-of-the-art fishing glasses will be provided to staff, directors and volunteers, as well as winning anglers. The PVA Tour consists of seven tournaments, each consisting of an Open/Team competition for angers wishing to compete from a boat and a Bank Competition for anglers who prefer to fish from shore. This WX Echo model combines advanced lenses based on Wiley X’s Filter 8™ polarizing technology with Wiley X’s patented soft, removable foam Facial Cavity™ seal that blocks out wind, dust and reflected light. This combination eliminates glare, reduces eye fatigue on the water and enhances the angler’s ability to spot fish, underwater structure and bottom contour. Wiley X’s ANSI-Z87.1 safety rating (standard in every pair of glasses it manufactures), protects fishermen from a wide range of dangers found on the water, from airborne debris and low-hanging braches to flying, hook-laden lures.
Wiley X will also play an important role in PVA’s hand cycling events, where these “road warriors” race wheel-to-wheel just inches from the pavement. Wiley X sunglasses help racers read the road surface, while providing serious protection against a wide range of hazards like airborne debris and kicked-up rocks.
“Wiley X is proud to be associated with PVA and honored to support its shooting, fishing and hand cycling competitions,” said Wiley X Co-Owner Myles Freeman, Jr. “These events celebrate America’s outdoor heritage and encourage men and women to excel — regardless of what physical challenges they may face. We applaud the efforts of these athletes and the many staff and volunteers around the country who make these events possible,” added Freeman.
To learn more about the 2013 PVA Bass Tour, 2013 PVA National Trapshoot Circuit or 2013 National Hand Cycling Competitions, visit www.pva.org/sports. To learn more about Wiley X’s extensive line of protective eyewear for fishing, shooting and all outdoor activities— visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.
Since its introduction, Wiley X®, Inc.’s Black Ops Collection has been known for its stealthy good looks and militarygrade vision protection. Now, with the addition of the new Polarized WX Censor to the collection, law enforcement, Secret Service and other tactical wearers can add the visual acuity and proven glare-cutting performance of Wiley X polarized lenses to the list.
The Wiley X Black Ops Collection now includes a new WX Censor Street Series™ model combining an understated Matte Black frame with Wiley X’s Polarized Smoke Grey lenses. Based on Wiley X’s advanced Filter 8™ polarizing technology, these versatile lenses provide clear vision in a wide range of light conditions and eliminate reflected glare in any environment — on the water, in urban settings or on the highway. As a result, wearers can count on clear, distraction-free vision any time of day, in any tactical situation.
Another thing wearers can count on is the advanced vision protection that has made Wiley X a leading provider of protective eyewear for military and law enforcement use around the world. The new Polarized Black Ops WX Censor meets the latest GL-PD 10-12 MCEP Standard (superseding the MIL-PRF-31013 Ballistic Standard) for combat protective eyewear.
This level of protection gives wearers the confidence to perform the toughest missions in the toughest environments; yet the Polarized Black Ops WX Censor is comfortable and stylish enough to wear every day. This isn?t surprising to those familiar with Wiley X, as it is the only premium sunglass brand whose entire line meets stringent ANSI-Z87.1 High Velocity and High Mass Impact Safety standards.
Like many models of Wiley X eyewear, the new Polarized Black Ops WX Censor is prescription ready. This makes this new model an ideal, no-compromise solution for wearers who require corrective lenses.
To learn more about the new Polarized Black Ops WX Censor — or the company’s complete line of premium protective eyewear for tactical, occupational and recreational use — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com
It’s estimated that 40,000 Americans receive eye injuries while participating in sports every year. This is a sobering statistic, especially considering that studies have shown that 90% of eye injuries could have been prevented simply by wearing protective eyewear. These are just some of the reasons why Wiley X, Inc. continues to support Sports Eye Safety Month, an annual effort each April to educate and inform the American public about the dangers of sports related eye injuries and the proper use of protective eyewear.
“The fact of the matter is, your eyes are at risk anytime you participate in sports — on the field, on the court or in the outdoors,” said Wiley X Co-Owner Myles Freeman, “Even sports not normally considered ‘dangerous’ — such as tennis, soccer or golf — can result in serious injury if protective eyewear isn’t worn. And outdoor activities like mountain biking, skateboarding and beach volleyball pose their own unique risks to eye health. The risks to one’s eyes may be varied, but the solution is the same — wear protective glasses to protect your precious gift of vision,” added Freeman.
Fortunately, sports enthusiasts today have a variety of premium quality eyewear options that deliver comfort, style and crystal clear vision along with serious vision protection. For example, Wiley X’s popular Climate Control™ series sunglasses feature a patented, removable soft foam Facial Cavity™ Seal that blocks out wind, dust and debris and provides a safe, climate-controlled environment for the eyes. The company’s sports-oriented Active Series features lightweight, comfortable frames with rubber nose and temple grips for a secure fit during high-action, high-sweat activities. And the majority of Wiley X eyewear styles are RX ready, providing sportsmen and women with an ideal, no-compromise solution on the field of play.
Whichever Wiley X style sports enthusiasts choose, they can play all-out knowing their eyes are protected from a wide range of hazards — from a blazing line-drive to a wicked forehand smash to a low-hanging branch. Wiley X sunglasses meet stringent ANSI-Z87.1 High Velocity and High Mass Impact Safety standards, providing wearers with OSHA-grade protection. Wiley X is the only premium sunglass brand with this level of protection in every pair of glasses it makes — a key reason why the company has been a leading provider of vision protection to U.S. military forces for more than 25 years.
For general information about Sports Eye Safety Month, visit the American Academy of Ophthalmology’s special website at www.geteyesmart.org. To learn more about Wiley X’s extensive line of premium protective eyewear for sports and all kinds of outdoor activities — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com
It’s estimated by experts at Prevent Blindness America (www.preventblindness.org) that more than 700,000 Americans injure their eyes at work each year. And that nearly 1 million Americans have lost some degree of their sight due to an eye injury. If there is any good news in these “eye-opening” statistics, it’s that experts also believe that 90% of all workplace eye injuries could be prevented simply by wearing proper safety eyewear.
As a leading provider of protective eyewear products for the workplace, as well as military, government and recreational applications, Wiley X® Inc. is deeply invested in protecting the vision of America’s workers. The company’s concern for preventing critical eye injuries is a primary reason why Wiley X continues to support Workplace Eye Wellness Month, a nationwide information and education campaign conducted each March by nonprofit Prevent Blindness America.
“We need to get the message out that nine of out 10 workplace eye injuries could be prevented simply by wearing proper safety glasses,” said Wiley X Co-Owner Myles Freeman, Jr. “There are many reasons why workers don’t wear protective eyewear — and when you consider what’s at risk — none of them are good. At Wiley X, we’ve always believed that the key to protecting the vision of America’s workers is to provide comfortable, stylish eyewear that people want to wear — and educating workers about the importance of wearing protection not just some of the time, but all of the time,” added Freeman.
Wiley X offers a full line of Safety Series eyewear designed to protect against dangers in the factory, on the job site, in the workshop and even at home. Every pair of Wiley X sunglasses meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, providing workers with OSHA-grade protection indoors and out. Wiley X is the only premium performance sunglass manufacturer with this level of protection on every product it makes.
The company’s Safety Series includes several popular Climate Control™ models, each featuring a removable, soft foam Facial Cavity™ Seal for added comfort and maximum protection against dust and debris. Other models in the Safety Series are designed for easy switching of lenses to provide optimal vision in every work environment. Most models in Wiley X’s Safety Series are Rx ready, making them an ideal choice for workers who require corrective lenses. This solution eliminates the need for workers to wear cumbersome protective glasses over their prescription eyewear, and increases the likelihood that proper protective eyewear is used consistently.
To learn more about preventing workplace eye injuries with Wiley X Safety Series glasses — or the company’s complete line of premium protective eyewear for recreational and occupational use — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842
Leading premium performance eyewear manufacturer Wiley X®, Inc. has announced a new partnership with Harley-Davidson Motor Company, the result of which will be an extensive line of new Harley-Davidson® Performance Eyewear by Wiley X sunglasses. The initial collection introduced included 32 styles and phase II launch will include 8-10 Harley-Davidson exclusive frame/lens combinations available to motorcycle enthusiasts everywhere through the worldwide Harley-Davidson dealer network.
“We are very pleased to be working with Harley-Davidson to develop this new performance eyewear collection, and proud that the company selected Wiley X to be its performance eyewear partner after a long and detailed search,” said Wiley X Co-Owner Myles Freeman, Jr.
Wiley X and now Harley-Davidson® Performance Eyewear by Wiley X are the only “premium” performance sunglasses brands whose entire collections meet the stringent ANSI Z87.1-2003 High Velocity and High Mass Impact Safety standards. It is this advanced level of vision protection that has made Wiley X a leading provider of protective eyewear to law enforcement, Secret Service and U.S. military units around the world for more than 25 years. This also explains why Wiley X is a leading choice of top NASCAR drivers, tournament fishing champions, competitive shooters and other performance athletes who depend on clear, sharp vision to make a living.
This special Harley-Davidson® Performance Eyewear by Wiley X collection will provide riders with the same protection and performance that have made Wiley X a long-time favorite among serious motorcycle enthusiasts. Features like shatterproof frames and lenses, premium quality optics that eliminate reflected glare and harmful UVA/UVB rays, and Wiley X’s patented, removable soft Facial Cavity™ seal that keeps out wind, dust, debris and cold are key reasons Wiley X is so popular among riders. Superior fit, comfort and style are equally important, of course, and will also play a role in the new Harley-Davidson® Performance Eyewear by Wiley X.
To learn more about new Harley-Davidson® Performance Eyewear by Wiley X — or the company’s complete line of premium performance eyewear for every outdoor sport and activity — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.harleydavidsoneyewear.com
Wiley X®, Inc. has renewed its partnership with the Breast Cancer Research Foundation® (BCRF) for 2013, again supporting the organization’s year-around efforts to raise awareness of this disease and lead the search for a cure.
Throughout the year, Wiley X will support the BCRF by donating $3 for each retail sale of its fashionable new WX Chelsea sunglass for women. Every pair of WX Chelsea sunglasses also ships with a BCRF Pink Ribbon static lens sticker, further helping to raise awareness of this disease that impacts so many women and families around the world. This iconic Pink Ribbon logo is recognized around the world as the symbol for the fight against breast cancer, particularly during Breast Cancer Awareness Month each October.
“We are pleased to renew our partnership with this worthy organization, and to support the BCRF’s continuing fight for a cure,” said Wiley X Co-Owner Myles Freeman, Jr. “This year, we decided to tie our annual fundraising efforts to sales of our new WX Chelsea. We’re confident this new style will quickly become a top seller among women everywhere — and with each sale, our company will be helping to raise both awareness and much-needed funds for the cause,” Freeman added.
The new WX Chelsea is a fashionable women’s sunglass that combines stylish good looks with the clear vision and advanced eye protection Wiley X is known for. The WX Chelsea comes in two eye-catching versions. Model SSCHE01 matches a unique Liquid Plum frame with Smoke Grey lenses, while Model SSCHE04 combines a fashionable Iced Tea frame with glare-cutting and attractive Polarized Bronze lenses.
In the Wiley X tradition, the new WX Chelsea provides women with vision protection that goes far beyond the harmful rays of the sun. Wiley X is the only premium sunglass brand whose entire line meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, ensuring protection against a wide range of hazards encountered in the city, on the road or in the Great Outdoors.
Wiley X is donating $3 from every WX Chelsea purchased in the U.S. to the Breast Cancer Research Foundation. ®BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. For more information about BCRF, visit www.bcrfcure.org.
For more information about Wiley X’s 2013 partnership with the Breast Cancer Research Foundation, new WX Chelsea sunglasses for women, or the company’s complete line of premium protective eyewear for every outdoor sport and activity — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.
Vision protection leader Wiley X®, Inc. has introduced a new Black Ops WX Valor with polarized lenses to its line, providing law enforcement, tactical wearers and shooters with a unique combination of stealthy styling, superior glarecutting performance and ballistic vision protection. Whether you wear it on the streets, in the field, or on the range, the Polarized Black Ops WX Valor delivers the distortion-free vision, eye comfort and protection you need to enter any situation or tactical environment with confidence.
The Polarized Black Ops WX Valor combines a stealthy Matte Black frame with Wiley X’s shatterproof Smoke Grey polarized lenses. These lenses feature Wiley X’s proprietary Filter 8™ lens technology, delivering 100% polarization and 100% UV protection for superior clarity and contrast. With their neutral Smoke Grey tint, these versatile lenses perform well under a range of conditions — especially in high-glare environments often encountered in cities, on the road or around water.
With its shatterproof lenses and virtually indestructible frame, the Polarized Black Ops WX Valor meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety Standards. Taking advanced protection even further, this sunglass also meets the updated GL-PD 10-12 MCEP Standard (which supersedes the MIL-PRF-31013 Ballistic Standard) for protective combat eyewear. This level of protection — combined with superior comfort and sharp, clear vision in the toughest environments— has made Wiley X a leading provider of vision protection to U.S. military units around the world. It’s notable that Wiley X is the only premium sunglass brand with ANSI-rated protection on every pair of glasses it makes.
The Polarized Black Ops WX Valor is built using a lightweight, half-frame design that can be worn all day long in comfort. An adjustable, soft nosepiece and temple tips ensure a secure, comfortable fit for all wearers, even during heavy activity and hot, sweaty conditions.
Like most Wiley X Black Ops frame styles, the WX Valor is also RX ready. This makes it an ideal, no-compromise solution for tactical users who need both military-grade protection and corrective lenses to perform at their best.
To learn more about the new Polarized Black Ops WX Valor — or the company’s extensive line of premium protective eyewear for tactical, occupational and recreational use — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com
Law enforcement, Secret Service and other tactical operatives need vision protection they can trust under fire. It’s for this reason that Wiley X, Inc. has introduced its new Black Ops WX Saint. This new Rx-ready addition to the company’s proven Changeable Series of protective glasses combines stealthy styling and crystal clear vision with battlefield-proven protection, making it the complete package for use on the streets, in the field or on the range.
The Black Ops WX Saint (Model CHSAI08) matches a stealthy Matte Black frame with neutral Smoke Grey lenses. This combination of looks, performance and protection has made Wiley X’s Black Ops glasses a popular option for law enforcement, Secret Service and other tactical wearers.
The Black Ops WX Saint is built to meet the toughest U.S. military ballistic standards for Combat Protective Eyewear (certified to the updated GL-PD 10-12 MCEP Standard, which supersedes the MIL-PRF-31013 Ballistic Standard). With Wiley X’s shatterproof lenses and virtually indestructible frames, the WX Saint also meets tough ANSI Z87.1-2003 High Velocity and High Mass Impact Safety Standards for certified Occupational Eye Protection. This level of protection — combined with superior comfort and clear vision in the toughest environments — has made Wiley X a leading provider of vision protection to U.S. military units around the world. It’s notable that Wiley X is the only premium sunglass brand with ANSI-rated protection on every pair of glasses it makes.
The Black Ops WX Saint features a unique half-frame that’s designed to be lightweight and comfortable — providing sharp vision and protection that never quits, even during extended operations. Like all Wiley X Changeable Series models, the WX Saint allows for easy switching of lenses in the field. A range of optional lenses is available to maximize performance in changing light conditions and environments.
The Black Ops WX Saint is also prescription ready, making it an ideal, no-compromise vision protection solution for tactical users who wear corrective lenses.
To learn more about the new Black Ops WX Saint — or the company’s complete line of premium performance eyewear for tactical, occupational and recreational use — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.
Protection trusted by U.S. soldiers in action around the world…optical quality lenses that provide sharp detail and superior contrast in all light conditions…and stylish good looks that can go anywhere and do anything. With credentials like these, who wouldn’t like to find a new pair of Wiley X shades under the tree or tucked neatly into their stocking?
Wiley X has added new Rx-ready models to all of its premium sunglass families for 2012 – providing the perfect pair for every sort of outdoor activity, from cycling and motorcycle riding to fishing, hunting, rock climbing or just hanging at the beach. And with a stringent ANSI-Z87.1-2003 High Mass and High Impact rating, you can rest assured you are giving the finest vision protection on the market. In fact, Wiley X is the only premium sunglass brand with this level of protection on every pair of glasses it makes.
WX Echo
Among Wiley X’s new Climate Control™ models are the new WX Gravity and WX Echo, featuring Wiley X’s patented removable, soft foam Facial Cavity™ Seal. This exclusive design seals out wind, dust, debris and peripheral light, creating a safe, climate-controlled environment for the eyes. This design makes Wiley X Climate Control glasses a particularly good choice for motorcycling, off-roading, boating and fishing. The new WX Gravity features rubberized temple pieces for a comfortable, secure fit and comes in a range of eye-catching frame/lens combinations including Matte Black/Smoke Grey, Black Crystal/Polarized Blue Mirror, Gloss Black/LA™ Light Adjusting Smoke Grey and Brown Crystal/Bronze Flash. The new WX Echo features bold wraparound styling and comes in Smoke Steel Blue/Silver Flash, Gloss Black/Polarized Emerald Mirror and Gloss Black/LA Light Adjusting Smoke Grey.
New additions to Wiley X’s Active Series – designed for action sports enthusiasts – include the WX Rush and WX Zen. These Active Series styles feature rubber nose and temple grips, designed for a secure fit when the action gets fast, hot and sweaty. The WX Rush comes in either Matte Black/Smoke Grey or a Gloss Black frame with Polarized Blue Mirror lenses. The aggressively styled WX Zen combine a Gloss Black frame with distinctive Bronze Flash lenses or a Matte Black frame paired with Polarized Silver Flash lenses.
WX Mojo
Wiley X’s Street Series glasses, including the new WX Twisted and WX Mojo, combine street-wise good looks with the protection and enhanced vision Wiley X is known for. These bold new shades are perfect for any situation or environment, from business meetings and touring city streets to adventure in the great outdoors. The stylish WX Mojo makes a statement with either a Gloss Black Metallic Coffee/Smoke Grey combination or a Gloss Black frame with Polarized Silver Flash lenses. The new WX Twisted is available with either a Matte Black frame with Smoke Grey lenses, or Gloss Black frame with Polarized Smoke Green lenses.
Most Wiley X models – including these new Climate Control, Active Series and Street Series styles – are prescription ready, making them an ideal choice for active people who require corrective lenses.
To learn more about these or other great Holiday gifts from Wiley X, visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.
Welcome to the Blog @ Midwest Lens. Midwest Lens is a full service, independent-family owned, wholesale ophthalmic laboratory located in the Kansas City area and serving independent eye care professionals across the United States since 1987.
Designed as an added feature to our current website at www.midwestlens.com, our blog is a way to bring you useful tips and information regarding trends, technology, lens manufacturers, eyewear collections, and other miscellaneous items related to the optical industry.
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The Celestial Burst group draws inspiration from the twinkle and glow of outer space. This eyewear group introduces a custom sequin lamination over acetate as well as glitter frame fronts on select styles.Solar Flare (BJ 0146), an acetate optical frame, features a butterfly shape with two new color variations: cream and vio [...]
The McGee Group was honored to receive the Vision Choice Award for Best New Product exhibited at Vision Expo East. The Badgley Mischka eyewear and sunwear collections were on display throughout the show in the New Product Gallery, and attendees voted for their favorite new product. We are thankful for this honor, and proud [...]
Wiley X® Inc. has added an innovative T-Peg Elastic Strap retention system to its popular new WX Gravity protective sunglass model, making it an even better protective eyewear choice for workers in a wide variety of occupations. Wiley Xʼs unique, adjustable T-Peg Strap was designed to keep glasses securely and comfortably i [...]
Wiley X®, Inc. has launched its innovative Rx Rim System for 2013, expanding prescription lens ranges for its popular Climate Control™ WX Echo and WX Gravity sunglass models and bringing Wiley Xʼs battlefield-proven, ANSI-safety rated vision protection to a broad new audience. The key behind this new system is a specially d [...]
The Texas Rangers today announced that the club and Oakley have entered into a multi-year partnership beginning with the 2013 season. One of the world's leading sports brands, Oakley will be the Official Eyewear for the Rangers. The partnership will also include signage at Rangers Ballpark in Arlington. World-class ath [...]
Allure Eyewear, LLC has announced the appointment of Bill Munch as their new Vice President of Sales; Sunglass Division. Based in New York, Munch will oversee the fast growing sunglass & reader business reporting directly to Steve Clarke , President of Allure Eyewear. "We are extremely excited to welcome Bill to th [...]
Technology and design is the philosophy of the ÖGA brand. Kusk, the latest release from ÖGA is the result of one and a half years of research. The new Kusk flex system combines TR90 and stainless steel, creating a clipped on hinge which is esthetically pleasing, lightweight, and durable. The clipped on hinge is assembled li [...]
HP Enterprise Services Italia announced that Luxottica Group, a designer, manufacturer and distributor of eyewear, has signed an agreement to outsource data center management to HP. Under the agreement, HP and Luxottica will work to improve agility, security and scalability of Luxottica’s IT infrastructure and migrate it to [...]
MYKITA has won this years' Best Design Award in Germany. The jury's comments were as follows: "The glasses in the Lite Collection are extremely lightweight and with clear contours agreeably subtle too. The design was the radical simplicity of the frame, made up of just three components. Furthermore the design [...]
Tyler Essenberg has long considered himself an “idea man.” When he was 6, he told his mother about a gadget that would enable a telephone user to talk without holding a phone. A headset, his mother told him, already existed. But that didn’t deter Essenberg. Later, in junior high, he imagined a fertilizer that would slow the [...]
Texas Native Amazes and Inspires The Nation With His Marksmanship and Character, Making Him an Ideal Match For Wiley X Premium Protective Eyewear Premium performance eyewear i [...]
Tori Burch Fall Winter 2013: Quick Peek- uplifting cat-eye sunglasses, with featherlike folds on the frame front. Soft pastels to denim blue translucent look. [...]
Educational Video and Other Patient Resources Available at MyMulticulturalToolkit.com PINELLAS PARK, Fla., May 20, 2013 – This spring, Transitions Optical, Inc. continued to s [...]
Padua, May 21st, 2013 – Safilo, worldwide leader in the premium eyewear sector, announces a ten-year licensing agreement with Essilor, the world’s leading ophthalmic optics co [...]
Alexandre Hercovitch Fall Winter 2013 did not show sunglasses per say, just a scrap of material over the eyes in a peek a boo, blind mens bluff, use a scarf instead of sun/eye [...]
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Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, expands its Brendel eyewear collection with the introduction of new women’s ophthalmic...
Vintage styles and embellishments make Badgley Mischka designs matchless and in high demand. Cellina and Noelle, the latest additions to the Badgley Mischka optical collection, combine custom...
Viva International Group introduces five new styles for men and women to the Harley-Davidson® Eyewear collection. The new release consists of three ophthalmic styles for men and two...
For a style that is feminine, alluring, confident and modern, look no further than the latest additions to the XOXO eyewear collection. With four new looks featuring exclusive patterns and trendy...
Eyewear innovator Wiley X®, Inc. has added a new model to its growing Black Ops Collection — the new polarized WX Twisted. A member of the company's Street Series™ family, this stylish...
Revamping a classic style to create its newest frame, Dragon has released the Mansfield. A new offering for Spring 2013 that fuses modern simplicity with a timeless silhouette.
Crafted for...
ClearVision Optical announces the release of its 2nd annual brand brochure, InSight magazine. Providing an in depth look into each of ClearVision’s 11 eyewear brands, InSight highlights the...
As a veteran-owned company, Wiley X, Inc. knows the importance of supporting America's paralyzed veterans. So Wiley X continues its support of the Paralyzed Veterans of America (PVA) and has...
Characteristically demonstrating a noteworthy tribute to retro boldness, Seraphin introduces three all new styles inspired by time honored looks from the mid 19th century. Dashing round lenses...
Eyewear industry leader ClearVision Optical refreshes its 2013 Sun Collection with new, on trend sunwear styles for men and women.
Inspired by some of today’s top fashion and color trends,...